Senior Director, Marketing – Western and Central Africa

Visa
Ivory Coast
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 15+ yearsSkills: ["Strategic marketing leadership","Commercial judgment","Executive stakeholder management","Analytical decision-making","Relationship management"]

Lead Visa’s Western and Central Africa marketing agenda by shaping and executing regional strategy tightly aligned to commercial priorities, client needs, brand goals, and market opportunities. Partner with senior regional leadership and cross-functional teams to drive integrated marketing and communications that strengthen the Visa brand, accelerate client engagement, support revenue growth, and enable expansion across key platforms and markets. Oversee marketing teams, agency partnerships, budgets, performance measurement, and P&L-aligned outcomes.

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Visa
Visa
1 month ago

Senior Director, Marketing – Western and Central Africa

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Job Summary

Lead Visa’s Western and Central Africa marketing agenda by shaping and executing regional strategy tightly aligned to commercial priorities, client needs, brand goals, and market opportunities. Partner with senior regional leadership and cross-functional teams to drive integrated marketing and communications that strengthen the Visa brand, accelerate client engagement, support revenue growth, and enable expansion across key platforms and markets. Oversee marketing teams, agency partnerships, budgets, performance measurement, and P&L-aligned outcomes.
Location: Ivory Coast
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Develop and execute the WCA marketing strategy aligned to commercial priorities, market opportunities, client needs, and regional/global brand agenda.
  • •Prioritize marketing initiatives that drive revenue, transactions, payment volume, market share, PCE penetration, and merchant acceptance across WCA.
  • •Lead integrated marketing and communication plans supporting client priorities, product platforms, cross-border growth, sponsorship activation, and market development.
  • •Establish performance measures for major initiatives, assess effectiveness, and ensure continued investment in campaigns with demonstrable impact.
  • •Oversee marketing teams, agency and partner relationships, marketing budgets, governance, reporting, and compliance to deliver business and brand outcomes.

Key Requirements

  • •Tertiary education required; MBA or equivalent postgraduate qualification preferred.
  • •15+ years’ senior marketing experience with broader commercial or general management exposure in blue-chip FMCG, banking, financial services, payments, technology, or related industries.
  • •Proven track record leading regional or multi-market marketing agendas across complex channels and client segments.
  • •Experience leading integrated campaign development, brand management, marketing effectiveness, and commercial growth delivery (including agency leadership).
  • •Strong business acumen managing budgets, investment prioritization, and P&L-related outcomes.
Experience:15+ yearsPaymentsFinancial servicesBankingTechnologyFMCG
Skills:Strategic marketing leadershipCommercial judgmentExecutive stakeholder managementAnalytical decision-makingRelationship management

Company Brief

Visa
Global payments technology company that operates the VisaNet electronic payments network, facilitating credit, debit and digital transactions between consumers, merchants, financial institutions and governments worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1958
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Glassdoor: 3.8
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