Marketing Manager (Mendrisio)

Damiani
Switzerland
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 6-10 yearsSkills: ["Leadership","Project management","Communication","Strategic thinking","Attention to detail"]

Lead the Rocca retail brand and luxury destination strategy by translating the House of Brands model into positioning, a compelling customer proposition, and an integrated marketing calendar. Drive annual retail marketing planning, qualified traffic, appointments, conversion, client acquisition, and loyalty across boutiques. Own 360° activation spanning events, visual merchandising, digital, CRM, social, content, and partner co-marketing, while leading a two-person team and managing budgets, KPIs, and agency execution.

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Damiani
Damiani
5 days ago

Marketing Manager (Mendrisio)

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Last checked: 18 hours agoStatus: Live

Job Summary

Lead the Rocca retail brand and luxury destination strategy by translating the House of Brands model into positioning, a compelling customer proposition, and an integrated marketing calendar. Drive annual retail marketing planning, qualified traffic, appointments, conversion, client acquisition, and loyalty across boutiques. Own 360° activation spanning events, visual merchandising, digital, CRM, social, content, and partner co-marketing, while leading a two-person team and managing budgets, KPIs, and agency execution.
Location: Switzerland
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Define and progressively strengthen Rocca’s brand positioning, value proposition, narrative, and identity, including brand guidelines and brand book.
  • •Build an annual retail marketing calendar aligned with commercial priorities, store needs, launches, and key client moments; drive qualified traffic and loyalty.
  • •Coordinate integrated 360-degree activation across events, visual merchandising, digital marketing, CRM, social, content, and in-store communication.
  • •Partner with key Maison marketing teams (e.g., Rolex, Cartier) to develop co-marketing plans, approvals, assets, budgets, and execution.
  • •Lead and coach a two-person marketing team, manage agencies and budgets, and track KPIs with post-activation reviews to improve ROI.

Key Requirements

  • •6 to 10 years of marketing, brand management, or retail marketing experience, ideally in luxury or premium retail (jewellery, watches, beauty, hospitality).
  • •Demonstrated ability to move between brand strategy and hands-on execution of detailed deliverables.
  • •Strong understanding of 360-degree activation across retail, events, CRM, digital, social, content, and visual merchandising.
  • •Commercial and customer-oriented mindset, with experience connecting marketing activity to traffic, acquisition, conversion, and loyalty.
  • •Fluent Italian and English; ability to engage senior stakeholders and partner teams with strong communication and maturity.
Experience:6-10 yearsLuxuryPremium retailJewelleryWatchesFashionBeautyHospitality
Skills:LeadershipProject managementCommunicationStrategic thinkingAttention to detail
Languages:ItalianEnglish
Tech Stack:CRMDigital marketingSocial mediaContent productionVisual merchandising

Company Brief

Damiani
Damiani is an Italian luxury jewelry house designing, manufacturing, and retailing high-end fine jewelry and watches, known for artisanal craftsmanship, family heritage, and global flagship boutiques serving luxury markets.
Industry: Luxury Goods
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: Valenza, Italy
Founded: 1924
WebsiteLinkedIn