Marketing Manager, Performance & Insights - TikTok Operations

Own performance marketing strategy for TikTok creator campaigns, shaping full-funnel plans that drive measurable outcomes across perception, acquisition, and engagement. Lead measurement and insights with reporting and dashboards to track ROI across multiple KPIs, and run experimentation through A/B testing and a learning agenda. Use audience segmentation to activate high-potential creator cohorts, partnering with product marketing, data scientists, engineers, and media agencies to optimize spend and iteration.