3 days ago

Product Marketing Manager (all genders)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 22 hours agoStatus: Live

Job Summary

Own product messaging, positioning, and sales enablement for Lucanet’s CFO solution platform, with a focus on xP&A. Drive GTM launch strategies and engagement journeys from awareness through adoption and expansion. Translate complex product capabilities into value propositions for target buyer personas, supported by win–loss analysis and data-informed decisions using tools like Gong, Salesforce, Lightdash, and LLMs. Partner closely with Product, Sales, GTM, and Marketing to ensure consistent customer-facing storytelling.

Location: Germany

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Lead GTM initiatives for xP&A, including launch strategies, messaging frameworks, and engagement plans for new features and updates.
•Translate complex product capabilities into customer-centric value propositions aligned to target buyers.
•Use tools such as Gong, Salesforce, Lightdash, and LLMs to run win–loss analysis, visualize insights, and make data-informed decisions.
•Plan and execute go-to-market activities, including video content, webinars, and AI-powered engagement strategies.
•Build and scale enablement assets, maintain consistent messaging across teams, and equip customer-facing teams with battlecards and training.

Pay and Benefits

Perks:Learning BudgetHealth InsurancePensionPaid LeaveDiscounts

Key Requirements

•4+ years of experience in SaaS product marketing with a strong track record in positioning, messaging, and GTM execution.
•Hands-on experience developing positioning and messaging frameworks that drive measurable sales impact.
•Ability to transform complex product features into clear, compelling value propositions tailored to buyer personas.
•Successfully led product launches from planning through execution with cross-functional alignment.
•Strong project management, presentation, and writing abilities, plus experience interpreting data to guide strategy.

Experience:4+ yearsSaaS

Skills:PrioritizationInitiativeAccountabilityCommunicationProject management

Languages:English

Tech Stack:GongSalesforceLightdashLLMs

Company Brief

Lucanet

Develops financial performance management software for consolidation, planning, reporting, and analytics. Lucanet provides solutions for finance teams in mid-market and enterprise organizations to streamline closing processes and improve financial transparency.

Industry: Enterprise Software

Company Size: Large (251 to 1,000 employees)

Growth: Established Company

Funding: Bootstrapped

Headquarters: Berlin, Germany

Founded: 1999

Website LinkedIn

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Lucanet

3 days ago

Product Marketing Manager (all genders)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 22 hours agoStatus: Live

Job Summary

Location: Germany

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Lead GTM initiatives for xP&A, including launch strategies, messaging frameworks, and engagement plans for new features and updates.
•Translate complex product capabilities into customer-centric value propositions aligned to target buyers.
•Use tools such as Gong, Salesforce, Lightdash, and LLMs to run win–loss analysis, visualize insights, and make data-informed decisions.
•Plan and execute go-to-market activities, including video content, webinars, and AI-powered engagement strategies.
•Build and scale enablement assets, maintain consistent messaging across teams, and equip customer-facing teams with battlecards and training.

Pay and Benefits

Perks:Learning BudgetHealth InsurancePensionPaid LeaveDiscounts

Key Requirements

•4+ years of experience in SaaS product marketing with a strong track record in positioning, messaging, and GTM execution.
•Hands-on experience developing positioning and messaging frameworks that drive measurable sales impact.
•Ability to transform complex product features into clear, compelling value propositions tailored to buyer personas.
•Successfully led product launches from planning through execution with cross-functional alignment.
•Strong project management, presentation, and writing abilities, plus experience interpreting data to guide strategy.

Experience:4+ yearsSaaS

Skills:PrioritizationInitiativeAccountabilityCommunicationProject management

Languages:English

Tech Stack:GongSalesforceLightdashLLMs

Company Brief

Lucanet

Industry: Enterprise Software

Company Size: Large (251 to 1,000 employees)

Growth: Established Company

Funding: Bootstrapped

Headquarters: Berlin, Germany

Founded: 1999

Website LinkedIn