Product Marketing Manager

Lucanet
United Kingdom
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Communication","Ownership","Storytelling","Collaboration","Strategic thinking"]

Own go-to-market initiatives for Lucanet’s xP&A solution, including launch strategies, messaging frameworks, and engagement plans for new features. Translate complex capabilities into customer-centric value propositions for distinct buyer personas. Use tools like Gong, Salesforce, and Lightdash to drive win-loss analysis and data-driven decisions, while building enablement assets and battlecards to help customer-facing teams communicate business outcomes effectively.

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Lucanet
Lucanet
1 month ago

Product Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own go-to-market initiatives for Lucanet’s xP&A solution, including launch strategies, messaging frameworks, and engagement plans for new features. Translate complex capabilities into customer-centric value propositions for distinct buyer personas. Use tools like Gong, Salesforce, and Lightdash to drive win-loss analysis and data-driven decisions, while building enablement assets and battlecards to help customer-facing teams communicate business outcomes effectively.
Location: United Kingdom
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Lead go-to-market initiatives for xP&A, including launch strategies, messaging frameworks, and engagement plans for new features.
  • •Translate complex product capabilities into clear, customer-centric value propositions for target buyers.
  • •Drive win-loss analysis using Gong, Salesforce, and Lightdash to inform data-driven strategic decisions.
  • •Plan and execute go-to-market activities, including video content, webinars, and AI-powered engagement strategies.
  • •Build and scale enablement assets and partner with Product, Sales, and Marketing to ensure consistent messaging across touchpoints.

Pay and Benefits

Perks:Remote WorkLearning BudgetPaid LeaveHealth InsuranceLife InsurancePension

Key Requirements

  • •Lead product positioning, messaging, and GTM execution for a SaaS product with measurable sales impact.
  • •Transform complex product features into value propositions tailored to distinct buyer personas.
  • •Lead product launches from planning through execution, aligning teams and driving market success.
  • •Build enablement assets adopted by customer-facing teams to drive results.
  • •Strong English communication skills and experience using Gong, Salesforce, or Lightdash for data-driven marketing decisions.
Experience:SaaS
Skills:CommunicationOwnershipStorytellingCollaborationStrategic thinking
Languages:English
Tech Stack:GongSalesforceLightdash

Company Brief

Lucanet
Develops financial performance management software for consolidation, planning, reporting, and analytics. Lucanet provides solutions for finance teams in mid-market and enterprise organizations to streamline closing processes and improve financial transparency.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Funding: Bootstrapped
Headquarters: Berlin, Germany
Founded: 1999
WebsiteLinkedIn