Senior Brand Manager, Renovation – Kraft Mac and Cheese & Velveeta

The Kraft Heinz Company
Chicago
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 7+ yearsEducation: bachelorsSkills: ["Communication","Leadership","Collaboration","Influencing","Project management"]

Lead renovation across Kraft Mac and Cheese and Velveeta Shells & Cheese within the Easy Ready Meals team. Partner cross-functionally to reimagine product and packaging, develop a multi-year renovation strategy, build business cases, and align with Insights, R&D, Finance, Operations, and Sales to drive growth and retailer storytelling.

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The Kraft Heinz Company
The Kraft Heinz Company
7 months ago

Senior Brand Manager, Renovation – Kraft Mac and Cheese & Velveeta

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Last checked: 6 days agoStatus: Live

Job Summary

Lead renovation across Kraft Mac and Cheese and Velveeta Shells & Cheese within the Easy Ready Meals team. Partner cross-functionally to reimagine product and packaging, develop a multi-year renovation strategy, build business cases, and align with Insights, R&D, Finance, Operations, and Sales to drive growth and retailer storytelling.
Location: Chicago
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Lead renovation for Kraft Mac and Cheese and Velveeta Shells and cheese as part of the Easy Ready Meals team, partnering cross-functionally to renovate product and packaging.
  • •Develop a 3-year renovation strategy and pipelines to support brand growth and delivery of the strategy.
  • •Collaborate with cross-functional teams (R&D, Insights, Finance, Operations, Sales) to develop and commercialize the renovation pipeline, including consumer value proposition, product formulation, packaging, and retailer sell stories.
  • •Assist in creating the brand’s visual identity and lead design work for renovation, coordinating with Brand Communications for consumer insights and claims.
  • •Manage the stage gate process to ensure critical decisions are made at key points in the product development lifecycle.

Pay and Benefits

Perks:Health InsuranceDentalVision401kAnnual Bonus

Key Requirements

  • •7+ years of experience in marketing with an emphasis in innovation.
  • •Bachelor’s Degree or equivalent experience in Business, Marketing, or related field; MBA with Marketing emphasis preferred.
  • •Strong communication, influence and relationship-building skills in a cross-functional team environment.
  • •Excellent organizational and project management skills.
  • •Ability to influence management, lead cross-functional teams, handle simultaneous projects, and work through others.
Experience:7+ yearsFood & beverageConsumer packaged goods
Education:Bachelor's
Skills:CommunicationLeadershipCollaborationInfluencingProject management

Company Brief

The Kraft Heinz Company
The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn