Yum! Brands

7 months ago

Brand Manager, Ireland

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Brand Manager will own and drive marketing strategy for the Ireland region, leading national campaigns, coordinating cross-functional teams, and managing external agencies to build brand equity and drive retail footfall across Europe. You’ll lead from concept to execution, oversee digital activation, store marketing, and collaboration with franchise partners, delivering data-driven, high-impact initiatives in a fast-paced, entrepreneurial environment.

Location: Surrey

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Be the strategic and commercial business owner to deliver a marketing strategy that super-charges our retail footfall to our restaurants and re-enforces consumer perception
•You will lead key national campaigns from defining phase to execution to create big ideas that will scale the fame of the brand over time
•You will have the opportunity to work on below and above-the-line campaigns, managing creative agency partners and influencing stake-holders. From TV to POS, we’re looking for someone who wants accountability and can manage the full marketing mix
•Oversee brand activation on key digital channels to drive awareness and engagement
•Lead a cross functional squad across commercial finance, restaurant operations and food innovation to deliver the brand strategy
•Build strong relationships with Franchise partners to implement the brand strategy
•Identify the opportunities to grow revenue by driving relevance and distinctiveness to increase the awareness of the brand through a pipeline of core activations, limited time offers and value plays
•Leverage learnings and best practices from Taco Bell Global markets on key marketing initiatives
•Develop new store opening and local store marketing plans to drive sales growth
•Build the social strategy to elevate the brand and drive relevance with our target audience

Pay and Benefits

Perks:Annual BonusPensionHealth InsuranceHoliday AllowanceMaternity LeaveGym MembershipTravel Allowance

Key Requirements

•5+ years’ of professional non-internship marketing experience
•You’ll have worked your way up the marketing ladder working in a FMCG, retail or food related industry, working on big brand building and commercial initiatives and you will now ideally be looking to take that next step.
•Strong, relationship-focused leader with proven track record of inspiring and influencing cross-functional partners, internal and external stakeholders to deliver results and foster collaboration and alignment
•Experience developing marketing strategies, building and executing marketing calendars across multiple and individual markets. Experience launching new products a plus.
•Experience effectively managing all aspects of creative process: brief writing, overseeing production and post-production (television and photoshoots), managing creative agencies, and responsibility for timeline and budgets.
•Data driven
•Big picture thinker with ability to turn strategy into action
•Flexible and eager to drive change
•Collaborative. A team player who is accountable and flexible
•Thrives in fast-paced environment
•Experience managing brands or projects, creating marketing/agency briefs, and developing sell-in decks
•Consulting or strategy experience building business cases and creating proposals to take our franchisee partners with you on the journey.
•Restaurant or retail experience with an understanding of operational complexity
•Reputation for building strong partnerships across cross-functional and outside teams, and having solid negotiation skills

Experience:5+ yearsFMCGRetailFood industryMarketing calendars

Skills:LeadershipCollaborationCommunicationProblem-solvingNegotiationMarketing strategyData-drivenBrand management

Company Brief

Yum! Brands

Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.

Industry: Restaurants & Food Service

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Louisville, United States

Founded: 1997

Glassdoor: 3.7

Website LinkedIn Glassdoor

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Yum! Brands

7 months ago

Brand Manager, Ireland

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Location: Surrey

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Be the strategic and commercial business owner to deliver a marketing strategy that super-charges our retail footfall to our restaurants and re-enforces consumer perception
•You will lead key national campaigns from defining phase to execution to create big ideas that will scale the fame of the brand over time
•You will have the opportunity to work on below and above-the-line campaigns, managing creative agency partners and influencing stake-holders. From TV to POS, we’re looking for someone who wants accountability and can manage the full marketing mix
•Oversee brand activation on key digital channels to drive awareness and engagement
•Lead a cross functional squad across commercial finance, restaurant operations and food innovation to deliver the brand strategy
•Build strong relationships with Franchise partners to implement the brand strategy
•Identify the opportunities to grow revenue by driving relevance and distinctiveness to increase the awareness of the brand through a pipeline of core activations, limited time offers and value plays
•Leverage learnings and best practices from Taco Bell Global markets on key marketing initiatives
•Develop new store opening and local store marketing plans to drive sales growth
•Build the social strategy to elevate the brand and drive relevance with our target audience

Pay and Benefits

Perks:Annual BonusPensionHealth InsuranceHoliday AllowanceMaternity LeaveGym MembershipTravel Allowance

Key Requirements

•5+ years’ of professional non-internship marketing experience
•You’ll have worked your way up the marketing ladder working in a FMCG, retail or food related industry, working on big brand building and commercial initiatives and you will now ideally be looking to take that next step.
•Strong, relationship-focused leader with proven track record of inspiring and influencing cross-functional partners, internal and external stakeholders to deliver results and foster collaboration and alignment
•Experience developing marketing strategies, building and executing marketing calendars across multiple and individual markets. Experience launching new products a plus.
•Experience effectively managing all aspects of creative process: brief writing, overseeing production and post-production (television and photoshoots), managing creative agencies, and responsibility for timeline and budgets.
•Data driven
•Big picture thinker with ability to turn strategy into action
•Flexible and eager to drive change
•Collaborative. A team player who is accountable and flexible
•Thrives in fast-paced environment
•Experience managing brands or projects, creating marketing/agency briefs, and developing sell-in decks
•Consulting or strategy experience building business cases and creating proposals to take our franchisee partners with you on the journey.
•Restaurant or retail experience with an understanding of operational complexity
•Reputation for building strong partnerships across cross-functional and outside teams, and having solid negotiation skills

Experience:5+ yearsFMCGRetailFood industryMarketing calendars

Skills:LeadershipCollaborationCommunicationProblem-solvingNegotiationMarketing strategyData-drivenBrand management

Company Brief

Yum! Brands

Industry: Restaurants & Food Service

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Louisville, United States

Founded: 1997

Glassdoor: 3.7

Website LinkedIn Glassdoor