Lifecycle Marketing Specialist

Freshworks
San Mateo
Workplace: HybridFull timeUSD 123,000 - 145,000 annuallyFunction: Marketing & GrowthExperience: 4-6 yearsSkills: ["Analytical mindset","Cross-functional collaboration","Data analysis","Optimization mindset"]

Execute always-on and re-engagement lifecycle nurture programs for Freshworks’ Employee Experience product family, moving 501+ segment accounts through the funnel between paid and ABM touches. Own and optimize underperforming journeys with clear KPIs, deliverability monitoring, and performance reporting. Partner with Content Strategy, Digital Marketing, Product Marketing, and Sales/SDR teams to build personalization, syndication-to-nurture handoffs, and MQL scoring and routing.

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Freshworks
Freshworks
1 day ago

Lifecycle Marketing Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live
Reposted: similar role first listed 3 days ago

Job Summary

Execute always-on and re-engagement lifecycle nurture programs for Freshworks’ Employee Experience product family, moving 501+ segment accounts through the funnel between paid and ABM touches. Own and optimize underperforming journeys with clear KPIs, deliverability monitoring, and performance reporting. Partner with Content Strategy, Digital Marketing, Product Marketing, and Sales/SDR teams to build personalization, syndication-to-nurture handoffs, and MQL scoring and routing.
Location: San Mateo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Execute nurture campaigns across the EX product family’s active programs, including always-on demand gen, trial journey nurture, re-engagement, and win-back.
  • •Revamp underperforming programs with clear KPIs and reporting.
  • •Partner on lifecycle journey-framework build-out, including personalization and dynamic content infrastructure.
  • •Coordinate syndication lead hand-off into nurture and collaborate on MQL scoring thresholds and hand-off rules with Sales/SDR teams.
  • •Monitor email/database health and report performance against KPIs, recommending optimizations based on campaign data.

Pay and Benefits

Salary: USD 123,000 - 145,000 annually
Perks:Health Insurance401k

Key Requirements

  • •4–6+ years of experience in B2B email/lifecycle marketing, ideally at a SaaS company.
  • •Hands-on experience with marketing automation platforms (Marketo preferred), including nurture logic, triggers, and segmentation.
  • •Familiarity with CRM systems (Salesforce) and lead scoring/routing processes.
  • •Working knowledge of HTML/CSS as it relates to email production.
  • •Knowledge of email deliverability and compliance best practices (GDPR, CCPA).
Experience:4-6 yearsB2BSaaS
Skills:Analytical mindsetCross-functional collaborationData analysisOptimization mindset
Languages:English
Tech Stack:MarketoSalesforceHTMLCSSGDPRCCPA

Company Brief

Freshworks
Provides cloud-based customer engagement, CRM and ITSM software (Freshdesk, Freshservice, Freshsales) that helps businesses manage customer and employee experiences through SaaS products and AI-driven tools.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Mateo, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
WebsiteLinkedInGlassdoor