Social Media Specialist

thatgamecompany
Shanghai
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 3-5 yearsSkills: ["Content execution","Aesthetic sensitivity","Community engagement","Creator relationship management","Reporting"]

Own daily operations and content creation across China’s key social platforms for the company’s IPs, including scripting, editing, and publishing posts and short videos. Build relationships with fan artists and community creators to drive organic UGC and engagement. Execute localized social rollouts for game updates and IP events while tracking performance metrics and consolidating audience sentiment for reporting. Collaborate with international teams in English and Mandarin.

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FursaFursa
thatgamecompany
thatgamecompany
19 hours ago

Social Media Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Own daily operations and content creation across China’s key social platforms for the company’s IPs, including scripting, editing, and publishing posts and short videos. Build relationships with fan artists and community creators to drive organic UGC and engagement. Execute localized social rollouts for game updates and IP events while tracking performance metrics and consolidating audience sentiment for reporting. Collaborate with international teams in English and Mandarin.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community

Key Responsibilities

  • •Own the daily content calendar and operations for core channels (Bilibili, Xiaohongshu, Weibo), scripting, editing, and publishing copy, graphics, and short videos.
  • •Engage with fan artists, community creators, and mid-to-micro KOLs/KOCs to drive organic UGC growth.
  • •Support game updates, IP events, and collaboration campaigns with localized social media rollouts and user interactions.
  • •Monitor platform performance metrics and consolidate player sentiment and content feedback for regular reporting.

Key Requirements

  • •3–5 years of social media operations experience in gaming, ACG, or pan-entertainment with a strong content execution track record.
  • •Proficient in basic video editing and graphic design tools (e.g., CapCut, Photoshop).
  • •Deep knowledge of community mechanics and algorithms on Bilibili, Xiaohongshu, and Weibo.
  • •Professional working proficiency in both English and Mandarin for collaboration with international teams.
  • •Strong alignment with the IP’s design philosophy and community values (experience playing Sky or similar games preferred).
Experience:3-5 yearsGamingACGPan-entertainmentCommunityUGC
Skills:Content executionAesthetic sensitivityCommunity engagementCreator relationship managementReporting
Languages:EnglishMandarin
Tech Stack:BilibiliXiaohongshuWeiboCapCutPhotoshop

Company Brief

thatgamecompany
thatgamecompany develops artistic, narrative-driven video games focused on emotional experiences and innovative interactive design. Known for titles like Flower, Journey, and Sky: Children of the Light, the studio emphasizes player connection and evocative audiovisual storytelling.
Industry: Gaming
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: Santa Monica, United States
Founded: 2006
WebsiteLinkedIn