Growth Lead

Axis Pay
Cairo
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Analytical skills","Problem-solving","Communication","Collaboration","Data-driven mindset"]

Own the company’s growth strategy across acquisition, activation, engagement, retention, and monetization. Use customer insights, market research, and SQL-based analysis to uncover opportunities, design and measure A/B tests and experiments, and optimize user journeys and conversion funnels. Partner with product, marketing, analytics, and commercial teams to run lifecycle campaigns (push and in-app messaging), monitor KPIs via dashboards, and drive improvements to engagement, retention, and lifetime value.

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Axis Pay
Axis Pay
1 week ago

Growth Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Own the company’s growth strategy across acquisition, activation, engagement, retention, and monetization. Use customer insights, market research, and SQL-based analysis to uncover opportunities, design and measure A/B tests and experiments, and optimize user journeys and conversion funnels. Partner with product, marketing, analytics, and commercial teams to run lifecycle campaigns (push and in-app messaging), monitor KPIs via dashboards, and drive improvements to engagement, retention, and lifetime value.
Location: Cairo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and execute the growth strategy across the customer lifecycle (acquisition, activation, engagement, retention, and monetization).
  • •Identify growth opportunities using data analysis, customer insights, and market research.
  • •Design, implement, and measure growth experiments to improve key business metrics.
  • •Collaborate with product, marketing, analytics, and commercial teams to implement growth initiatives.
  • •Optimize user journeys and conversion funnels and lead lifecycle marketing (push notifications, in-app messaging, segmentation), monitoring KPIs and dashboards continuously.

Pay and Benefits

Perks:Health InsuranceLife InsuranceGym MembershipPaid LeaveParental Leave

Key Requirements

  • •3–4 years of experience in growth, product, marketing, or analytics roles within a tech/fintech/e-commerce environment.
  • •Strong analytical skills to translate data into actionable insights.
  • •Experience with MoEngage or similar customer engagement platforms (Braze, CleverTap, Iterable).
  • •Strong working knowledge of SQL for data analysis and growth performance tracking.
  • •Experience with A/B testing and experimentation frameworks, plus product analytics and BI tools (e.g., Mixpanel/Amplitude/GA4; Superset/Tableau/Power BI).
Experience:FintechE-commerce
Skills:Analytical skillsProblem-solvingCommunicationCollaborationData-driven mindset
Tech Stack:MoEngageBrazeCleverTapIterableSQLA/B testingMixpanelAmplitudeGA4SupersetTableauPower BI

Company Brief

Axis Pay
Axis is an Egyptian fintech company licensed by the Central Bank of Egypt. It builds mobile money infrastructure and offers wallet, payouts, and remittances products for individuals and businesses, with a focus on transfers, bill payments, and disbursements.
Industry: Fintech Infrastructure
Growth: Growth Stage Startup
Headquarters: Egypt
WebsiteLinkedIn