Director - Demand Generation

Freshworks
Boston
Workplace: HybridFull timeUSD 200,000 - 245,000 annuallyFunction: Marketing & GrowthSkills: ["Analytical skills","Partnership skills","Leadership","Testing mindset","System thinking"]

Own and execute the scaled demand generation roadmap across Freshworks’ product portfolio, building an integrated, AI-forward demand engine. Optimize always-on programs across channels like SEM, SEO, AI search/GEO, webinars, lifecycle, and conversational marketing to improve qualified pipeline and revenue impact. Partner with Sales, RevOps, Product Marketing, and Analytics to align lead scoring and routing, manage multi-million-dollar budgets, and build testing/experimentation and agentic workflows.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Freshworks
Freshworks
21 hours ago

Director - Demand Generation

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Own and execute the scaled demand generation roadmap across Freshworks’ product portfolio, building an integrated, AI-forward demand engine. Optimize always-on programs across channels like SEM, SEO, AI search/GEO, webinars, lifecycle, and conversational marketing to improve qualified pipeline and revenue impact. Partner with Sales, RevOps, Product Marketing, and Analytics to align lead scoring and routing, manage multi-million-dollar budgets, and build testing/experimentation and agentic workflows.
Location: Boston
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own and execute the scaled demand generation roadmap across the product portfolio, balancing pipeline goals, audience priorities, channel performance, and budget.
  • •Build and optimize always-on demand programs across channels including SEM, SEO, AI search/GEO, content syndication, webinars, conversational marketing, and lifecycle nurture.
  • •Design AI-native and agentic workflows for audience identification, campaign orchestration, lead qualification, personalization, optimization, and reporting.
  • •Drive performance across demand generation metrics (MQCs/MQLs, conversion rates, pipeline contribution/velocity, CAC, CPL, and channel efficiency).
  • •Lead and develop the demand generation team while partnering with Sales and RevOps on lead scoring, qualification, routing, SLAs, and handoff processes.

Pay and Benefits

Salary: USD 200,000 - 245,000 annually

Key Requirements

  • •10+ years of experience in B2B demand generation, growth marketing, or performance marketing, ideally in enterprise SaaS.
  • •Own scaled demand generation programs with measurable pipeline targets.
  • •Manage multi-million-dollar marketing budgets and allocate channels based on performance and ROI.
  • •Build or implement AI-enabled or agentic workflows within marketing/demand generation.
  • •Hands-on experience with marketing automation (Marketo, HubSpot, or Pardot) and CRM (Salesforce).
Experience:B2BEnterprise SaaSGrowth marketingPerformance marketing
Skills:Analytical skillsPartnership skillsLeadershipTesting mindsetSystem thinking
Languages:English
Tech Stack:SEMSEOAI searchGEOMarketing automationMarketoHubSpotPardotSalesforceIntent dataAccount intelligence6senseDemandbaseConversational marketingQualifiedDriftMarketing analyticsMarketing orchestration platformsCRM

Company Brief

Freshworks
Provides cloud-based customer engagement, CRM and ITSM software (Freshdesk, Freshservice, Freshsales) that helps businesses manage customer and employee experiences through SaaS products and AI-driven tools.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Mateo, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
WebsiteLinkedInGlassdoor