Product Marketing Category Head

Samsung
Manila
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 12+ yearsEducation: bachelorsSkills: ["Strategic thinking","Adaptability","Business acumen","Risk mitigation","Leadership"]

Lead product marketing strategy for the A Series category, driving overall product strategy, revenue growth, market share, and supply chain effectiveness. Own go-to-market planning for new launches and innovation, analyze market trends and competition, and establish differentiated value propositions. Coordinate cross-functional teams across marketing communications, retail, sales, channel development, and HQ/regional stakeholders to align campaigns, feedback, and forecasting targets.

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FursaFursa
Samsung
Samsung
1 month ago

Product Marketing Category Head

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Source: Company careers pageValidated by: Fursa AI
Last checked: 20 days agoStatus: Live
Reposted: similar role first listed 4 months ago

Job Summary

Lead product marketing strategy for the A Series category, driving overall product strategy, revenue growth, market share, and supply chain effectiveness. Own go-to-market planning for new launches and innovation, analyze market trends and competition, and establish differentiated value propositions. Coordinate cross-functional teams across marketing communications, retail, sales, channel development, and HQ/regional stakeholders to align campaigns, feedback, and forecasting targets.
Location: Manila
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Analyze market trends and competitive landscapes to develop product line-up strategies that maximize sales, market share, and profitability.
  • •Create differentiated value propositions and innovative concepts to enhance product competitiveness.
  • •Set up and execute go-to-market strategies, including identifying opportunities and customer segments and leading new product launch marketing.
  • •Forecast sell-in and sell-out targets and collaborate with SCM teams to align operations with segment KPIs.
  • •Collaborate with marketing communications, retail, sales, channel development, and HQ/regional offices to ensure aligned product launches, campaign execution, and planning.

Key Requirements

  • •Bachelor's degree in Business, Marketing, or a related field.
  • •Minimum 12 years of progressive product marketing experience in mobile or telecommunications; FMCG experience is welcome.
  • •Proven track record leading product and GTM strategies in competitive markets.
  • •Deep understanding of the mobile flagship segment, including consumer behavior, distribution channels, and market trends.
  • •Strong leadership and team-building skills, with excellent communication and interpersonal abilities.
Experience:12+ yearsMobileTelecommunicationsFMCG
Education:Bachelor's in Business, Marketing, or a related field
Skills:Strategic thinkingAdaptabilityBusiness acumenRisk mitigationLeadership

Company Brief

Samsung
Global conglomerate known for consumer electronics, home appliances, semiconductors, displays, and mobile devices. Designs and manufactures a wide range of products and solutions for consumers, enterprises, and industrial customers worldwide.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Seoul, South Korea
Founded: 1938
Glassdoor
Glassdoor: 3.7
WebsiteLinkedIn