8 hours ago

Product Marketing Category Head

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Lead product marketing strategy for the A Series category, driving overall product strategy, revenue growth, market share, and supply chain effectiveness. Own go-to-market planning for new launches and innovation, analyze market trends and competition, and establish differentiated value propositions. Coordinate cross-functional teams across marketing communications, retail, sales, channel development, and HQ/regional stakeholders to align campaigns, feedback, and forecasting targets.

Location: Manila

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Analyze market trends and competitive landscapes to develop product line-up strategies that maximize sales, market share, and profitability.
•Create differentiated value propositions and innovative concepts to enhance product competitiveness.
•Set up and execute go-to-market strategies, including identifying opportunities and customer segments and leading new product launch marketing.
•Forecast sell-in and sell-out targets and collaborate with SCM teams to align operations with segment KPIs.
•Collaborate with marketing communications, retail, sales, channel development, and HQ/regional offices to ensure aligned product launches, campaign execution, and planning.

Key Requirements

•Bachelor's degree in Business, Marketing, or a related field.
•Minimum 12 years of progressive product marketing experience in mobile or telecommunications; FMCG experience is welcome.
•Proven track record leading product and GTM strategies in competitive markets.
•Deep understanding of the mobile flagship segment, including consumer behavior, distribution channels, and market trends.
•Strong leadership and team-building skills, with excellent communication and interpersonal abilities.

Experience:12+ yearsMobileTelecommunicationsFMCG

Education:Bachelor's in Business, Marketing, or a related field

Skills:Strategic thinkingAdaptabilityBusiness acumenRisk mitigationLeadership

Company Brief

Samsung

Global conglomerate known for consumer electronics, home appliances, semiconductors, displays, and mobile devices. Designs and manufactures a wide range of products and solutions for consumers, enterprises, and industrial customers worldwide.

Industry: Conglomerates & Holding Companies

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Seoul, South Korea

Founded: 1938

Glassdoor: 3.7

Website LinkedIn

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Samsung

8 hours ago

Product Marketing Category Head

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: Manila

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Analyze market trends and competitive landscapes to develop product line-up strategies that maximize sales, market share, and profitability.
•Create differentiated value propositions and innovative concepts to enhance product competitiveness.
•Set up and execute go-to-market strategies, including identifying opportunities and customer segments and leading new product launch marketing.
•Forecast sell-in and sell-out targets and collaborate with SCM teams to align operations with segment KPIs.
•Collaborate with marketing communications, retail, sales, channel development, and HQ/regional offices to ensure aligned product launches, campaign execution, and planning.

Key Requirements

•Bachelor's degree in Business, Marketing, or a related field.
•Minimum 12 years of progressive product marketing experience in mobile or telecommunications; FMCG experience is welcome.
•Proven track record leading product and GTM strategies in competitive markets.
•Deep understanding of the mobile flagship segment, including consumer behavior, distribution channels, and market trends.
•Strong leadership and team-building skills, with excellent communication and interpersonal abilities.

Experience:12+ yearsMobileTelecommunicationsFMCG

Education:Bachelor's in Business, Marketing, or a related field

Skills:Strategic thinkingAdaptabilityBusiness acumenRisk mitigationLeadership

Company Brief

Samsung

Industry: Conglomerates & Holding Companies

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Seoul, South Korea

Founded: 1938

Glassdoor: 3.7

Website LinkedIn