Director / VP of Marketing

Winnebago Industries
Bristol
Workplace: OnsiteFull timeFunction: Executive & General ManagementSkills: ["Strategic thinking","Executive presence","Emotional intelligence","Cross-functional influence","Resourcefulness"]

Lead Barletta’s premium brand strategy and modern digital marketing engine, connecting marketing, dealers, and customers to measurable commercial outcomes. Define how the brand shows up across customer and dealer touchpoints, build digital retail and social capabilities, and drive marketing technology, analytics, and AI-enabled workflows. Partner across Sales, Product Development, CX, and dealers to turn VOC and market intelligence into integrated campaigns, product launch plans, and performance reporting.

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Winnebago Industries
Winnebago Industries
4 days ago

Director / VP of Marketing

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Last checked: 10 hours agoStatus: Live

Job Summary

Lead Barletta’s premium brand strategy and modern digital marketing engine, connecting marketing, dealers, and customers to measurable commercial outcomes. Define how the brand shows up across customer and dealer touchpoints, build digital retail and social capabilities, and drive marketing technology, analytics, and AI-enabled workflows. Partner across Sales, Product Development, CX, and dealers to turn VOC and market intelligence into integrated campaigns, product launch plans, and performance reporting.
Location: Bristol
Workplace: Onsite
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Sr. Director level

Key Responsibilities

  • •Elevate and protect the premium brand position across customer, dealer, media, product, social, digital, and internal touchpoints.
  • •Establish roadmaps for website, dealer portal, digital retail capabilities, lead-management workflows, and related marketing technologies.
  • •Shape the customer and dealer experience across researching, configuring, purchasing, and ongoing support of premium boats.
  • •Build marketing analytics and performance systems, including dashboards, scorecards, and operating rhythms tied to brand health, traffic, lead generation/quality, conversion visibility, campaign ROI, and dealer engagement.
  • •Identify and operationalize AI-enabled marketing innovation, including automation, personalization, insight generation, lead scoring, content development, segmentation, and workflow efficiency.

Key Requirements

  • •Progressive marketing leadership experience spanning brand strategy, digital marketing, marketing operations, analytics, customer experience, and team leadership.
  • •Experience leading marketing transformation, technology adoption, and integrated campaign execution with agency/vendor partnerships.
  • •Strong understanding of dealer/channel/retail selling environments, with preferred marine, powersports, RV, automotive, or premium lifestyle product experience.
  • •Demonstrated ability to use data, dashboards, and measurable operating rhythms to guide decisions and improve outcomes.
  • •Growing fluency with AI-enabled tools and marketing automation including CRM/lead management, digital asset management, web analytics, and customer journey optimization.
Experience:Marketing transformationDigital marketingMarketing technologyAI-enabled marketingCustomer experienceDealer/channelAnalytics
Skills:Strategic thinkingExecutive presenceEmotional intelligenceCross-functional influenceResourcefulness
Tech Stack:AIMarketing automationCRMLead managementDigital asset managementWeb analyticsDashboardsScorecardsMarketing technologySocial mediaWebsiteDigital retail

Company Brief

Winnebago Industries
Designs and manufactures recreational vehicles, including motorhomes, travel trailers, fifth wheels, and specialty transport solutions. The company serves outdoor and adventure travel consumers through a portfolio of well-known RV brands and related aftermarket products.
Industry: Automotive
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Forest City, United States
Founded: 1958
WebsiteLinkedIn