Fractional GTM Enablement Lead

Stepful
New York
Workplace: RemoteContractFunction: Administration & Executive AssistanceSkills: ["Communication","Stakeholder management","Organization","Strategic prioritization","Data-driven decision-making"]

Build the foundation of a greenfield GTM enablement function during a critical growth phase. Serve as a key connector across Sales, Client Success, Solutions Architecture, Product, Marketing, and RevOps, bringing structure, strategy, and hands-on execution. Create enablement forums and rhythms of business, establish knowledge management using AI, and design training and communications approaches that drive adoption, behavior change, and improved performance and revenue outcomes.

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FursaFursa
Stepful
Stepful
3 days ago

Fractional GTM Enablement Lead

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Last checked: 45 minutes agoStatus: Live

Job Summary

Build the foundation of a greenfield GTM enablement function during a critical growth phase. Serve as a key connector across Sales, Client Success, Solutions Architecture, Product, Marketing, and RevOps, bringing structure, strategy, and hands-on execution. Create enablement forums and rhythms of business, establish knowledge management using AI, and design training and communications approaches that drive adoption, behavior change, and improved performance and revenue outcomes.
Location: New York
Workplace: Remote
Employment Type: Contract
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Identify and prioritize key GTM enablement areas tied to business priorities, urgency, and resourcing needs.
  • •Lead cross-functional GTM enablement planning, collaboration structures, and enablement forums/rhythms of business.
  • •Connect commercial teams with B2B product, learning/ops, and marketing functions to ensure alignment.
  • •Leverage AI to build and maintain a knowledge structure so GTM teams can easily find up-to-date materials.
  • •Design and facilitate training experiences, manage tools that support enablement, and support adoption and behavior change.

Key Requirements

  • •B2B-specific GTM enablement experience with a track record of taking initiative and owning the function, driving behavioral changes.
  • •Experience building and delivering enablement programs that improve performance and revenue outcomes.
  • •Comfort thriving in a startup environment with evolving processes and complex offerings.
  • •Exceptional organization and strategic prioritization skills, with strong communication and stakeholder management.
  • •Data-driven decision-making using Google Suite and Excel, with ability to manage and analyze CRM data.
  • •Knowledge of AI tools (including LLMs) and where they’re headed in a GTM enablement context.
Experience:B2BStartup environmentB2B2CEdTechHealthcareLearning best practicesGTM enablement
Skills:CommunicationStakeholder managementOrganizationStrategic prioritizationData-driven decision-making
Tech Stack:Google SuiteExcelCRMAILLMsGongHubSpot

Company Brief

Stepful
Stepful provides a digital platform offering tools for habit formation, goal setting, and small daily actions to help users improve productivity, wellbeing, and long-term personal development through structured routines and tracking features.
Industry: Wellness & Preventive Health
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