Senior Marketing Executive - 6 month contract

Informa
Riyadh
Workplace: RemoteContractFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Strategic planning","Budget management","Stakeholder management","Content leadership","Collaboration"]

Own end-to-end multi-channel marketing for CPHI Middle East and BIO Middle East, driving high-value attendance and improved exhibitor ROI. Lead campaign lifecycle planning, budget management, and data segmentation for pharma and biotech audiences. Create thought-leadership content (whitepapers, webinars, reports), run LinkedIn lead-gen campaigns, and manage automated email journeys via Eloqua. Partner with health authorities and trade associations, coordinate on-site brand experience, and deliver weekly KPI reporting.

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FursaFursa
Informa
Informa
2 days ago

Senior Marketing Executive - 6 month contract

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Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Own end-to-end multi-channel marketing for CPHI Middle East and BIO Middle East, driving high-value attendance and improved exhibitor ROI. Lead campaign lifecycle planning, budget management, and data segmentation for pharma and biotech audiences. Create thought-leadership content (whitepapers, webinars, reports), run LinkedIn lead-gen campaigns, and manage automated email journeys via Eloqua. Partner with health authorities and trade associations, coordinate on-site brand experience, and deliver weekly KPI reporting.
Location: Riyadh
Workplace: Remote
Employment Type: Contract · 6 months
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead the end-to-end marketing lifecycle (Awareness, Interest, Conversion, Retention) for both events.
  • •Manage segmentation strategy and full marketing budget to optimize ROI across paid, earned, and owned channels.
  • •Drive lead generation for the sales team through inbound marketing and targeted LinkedIn campaigns.
  • •Oversee creation of whitepapers, webinars, and industry reports; deploy automated email journeys to nurture prospects through registration.
  • •Serve as primary marketing liaison for health authorities and trade associations, support on-site brand experience, and provide weekly KPI reporting on registration pacing and exhibitor MQLs.

Key Requirements

  • •3+ years in B2B event marketing.
  • •Experience in Pharmaceutical, Biotech, or Healthcare sectors (significant advantage).
  • •Hands-on digital proficiency including SEO/SEM, LinkedIn Campaign Manager, and Google Analytics (GA4).
  • •Proficiency with marketing automation tools (Eloqua).
  • •Bachelor’s degree in Marketing, Business, or a related field.
Experience:3+ yearsB2B eventsPharmaceuticalBiotechHealthcareLife sciences
Education:Bachelor's in Marketing, Business, or a related field
Skills:Strategic planningBudget managementStakeholder managementContent leadershipCollaboration
Languages:EnglishArabic
Tech Stack:EloquaLinkedIn Campaign ManagerGoogle Analytics (GA4)SEOSEMMarketing automation

Company Brief

Informa
Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1998
WebsiteLinkedIn