Lead Marketing Manager, Public Sector

Clio
Virginia, Maryland
Workplace: RemoteFull timeUSD 103,400 - 140,000 annuallyFunction: Marketing & GrowthExperience: 7-10 yearsSkills: ["Communication","Leadership","Writing","Presentation","Project management"]

Senior B2B marketer leading go-to-market strategy for government segments (federal, state/provincial, municipal) in legal tech. Builds multi-channel programs, partners with government resellers, and aligns marketing, sales, and revenue operations to drive long-cycle procurement and pipeline in the public sector.

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Clio
Clio
4 months ago

Lead Marketing Manager, Public Sector

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Job Summary

Senior B2B marketer leading go-to-market strategy for government segments (federal, state/provincial, municipal) in legal tech. Builds multi-channel programs, partners with government resellers, and aligns marketing, sales, and revenue operations to drive long-cycle procurement and pipeline in the public sector.
Location: Virginia, Maryland
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Develop Clio's growth strategy for government legal teams — federal, provincial/state, municipal departments, public defenders, and legal aid organizations — identifying opportunities for expansion.
  • •Design and execute multi-channel marketing programs tailored to the government buyer journey, accounting for longer decision cycles and procurement requirements.
  • •Build awareness and credibility with government legal audiences through targeted content, events, associations, and partnerships.
  • •Align Government Channel Partners and Resellers on an integrated go-to marketing strategy.
  • •Analyze Clio's marketing and sales funnel for the government segment and implement strategies to improve conversion at every stage.

Pay and Benefits

Salary: USD 103,400 - 140,000 annually
Perks:Health InsuranceDentalVisionRrsp MatchingResp ContributionHybrid Work

Key Requirements

  • •7-10+ years of experience in a marketing or demand generation role, with meaningful exposure to public sector and government audiences.
  • •Demonstrated understanding of government procurement processes and the buying dynamics of public sector organizations.
  • •Experience working directly and activating Government resellers and channel partners on joint GTM strategies.
  • •Excellent analytical skills and experience measuring and optimizing data-driven marketing programs.
  • •Strong communication, presentation, project management, and writing skills — including the ability to craft messaging that resonates with institutional and compliance-focused buyers.
Experience:7-10 yearsGovernmentPublic sectorB2B marketing
Skills:CommunicationLeadershipWritingPresentationProject management
Languages:English

Company Brief

Clio
Provides cloud-based practice management, client intake, billing, and legal productivity software for law firms. Clio helps legal professionals manage cases, documents, timekeeping, and payments through an integrated SaaS platform.
Industry: LegalTech
Headquarters: Vancouver, Canada
Founded: 2008
WebsiteLinkedIn