Growth Marketing Manager, Paid Social

Decagon
San Francisco
Workplace: OnsiteFull timeUSD 160,000 - 210,000 annuallyFunction: Marketing & GrowthSkills: ["Ownership","Analysis","Experimentation","Cross-functional collaboration","Systems thinking"]

Own paid social programs end-to-end, running and optimizing campaigns across LinkedIn, Meta, X, Reddit, and emerging platforms from creative brief through reporting. Stand up and scale an EMEA motion, adapting targeting, creative, and budget pacing to local buying behavior and compliance needs. Partner with EMEA sales to align spend with pipeline, build an attribution story connecting spend to revenue, and systematize learnings into repeatable playbooks while flexing into adjacent demand gen as needed.

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FursaFursa
Decagon
Decagon
3 days ago

Growth Marketing Manager, Paid Social

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Last checked: 9 hours agoStatus: Live

Job Summary

Own paid social programs end-to-end, running and optimizing campaigns across LinkedIn, Meta, X, Reddit, and emerging platforms from creative brief through reporting. Stand up and scale an EMEA motion, adapting targeting, creative, and budget pacing to local buying behavior and compliance needs. Partner with EMEA sales to align spend with pipeline, build an attribution story connecting spend to revenue, and systematize learnings into repeatable playbooks while flexing into adjacent demand gen as needed.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own paid social end-to-end: run and optimize LinkedIn, Meta, X, and emerging platforms from creative brief through launch, optimization, and reporting.
  • •Stand up and scale paid social spend into EMEA from an early stage by adapting targeting, creative, and budget pacing to local buying behavior, currencies, and compliance requirements.
  • •Align paid social spend with sales opportunity by partnering with EMEA sales leadership on allocation by market and segment.
  • •Build and own the attribution story connecting paid social spend to pipeline and revenue by market and channel using a data-backed point of view.
  • •Run structured experiments across creative, audiences, and channels, turning results into repeatable playbooks; support EMEA-specific ABM, landing pages, and email as needed.

Pay and Benefits

Salary: USD 160,000 - 210,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionLife InsuranceRetirementParental LeaveWellness Stipend

Key Requirements

  • •5+ years in performance marketing with a specialization in paid social (e.g., LinkedIn, Meta, Reddit, TikTok or similar).
  • •Managed paid social budgets at meaningful scale (six-figure+ monthly spend) and can explain allocation across campaigns, audiences, and markets.
  • •Experience running or scaling paid social programs in EMEA, including adapting to local currencies, buying behaviors, compliance, and creative/targeting nuances.
  • •Analytical ownership of attribution connecting paid social spend by market/channel to pipeline and revenue (not just CTR/CPL).
  • •Comfort working cross-functionally with regional sales teams to align spend to real pipeline opportunities; able to flex into adjacent demand gen (ABM, landing pages, email) as needed.
Skills:OwnershipAnalysisExperimentationCross-functional collaborationSystems thinking
Tech Stack:LinkedInMetaRedditXTikTokGDPRClay

Company Brief

Decagon
Builds conversational AI agents and a platform that automates customer support across chat, email, and voice, enabling brands to deliver concierge-level customer experiences at scale.
Industry: AI & Machine Learning
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: San Francisco, United States
Founded: 2023
Glassdoor
Glassdoor: 3.9
WebsiteLinkedInGlassdoor