Head of Product Marketing

Astra Tech
Dubai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8-10 yearsSkills: ["Leadership","Mentoring","Data-driven decision-making","Cross-functional collaboration","Strategic thinking"]

Own go-to-market strategy, positioning, and messaging across Astra Tech’s product portfolio, ensuring fintech and digital services launch, launch effectively, and drive adoption, engagement, and revenue for 150M+ users. Lead product marketing managers and the launch engine from planning through post-launch optimization, backed by customer, market, and competitive intelligence. Partner with Product, Growth, Brand, and Integrated Marketing to align stakeholders and measure/optimize performance across markets and channels.

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FursaFursa
Astra Tech
Astra Tech
1 week ago

Head of Product Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Own go-to-market strategy, positioning, and messaging across Astra Tech’s product portfolio, ensuring fintech and digital services launch, launch effectively, and drive adoption, engagement, and revenue for 150M+ users. Lead product marketing managers and the launch engine from planning through post-launch optimization, backed by customer, market, and competitive intelligence. Partner with Product, Growth, Brand, and Integrated Marketing to align stakeholders and measure/optimize performance across markets and channels.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Define and own go-to-market strategy across the product ecosystem.
  • •Lead product launches from planning through execution and post-launch optimization.
  • •Ensure launches drive adoption, engagement, and revenue.
  • •Develop differentiated positioning and messaging for each product and maintain consistency across markets and channels.
  • •Lead, mentor, and develop product marketing managers; set GTM standards and frameworks and prioritize the roadmap against business impact.

Key Requirements

  • •8–10 years of product marketing experience in consumer technology, fintech, or digital platforms.
  • •Proven track record leading go-to-market strategy and product launches at scale.
  • •Strong background in positioning, messaging, and competitive intelligence.
  • •Experience leading and developing product marketing teams.
  • •Data-driven approach to adoption, engagement, and marketing effectiveness.
Experience:8-10 yearsFintechDigital platformsConsumer technologyProduct marketing
Skills:LeadershipMentoringData-driven decision-makingCross-functional collaborationStrategic thinking

Company Brief

Astra Tech
UAE-based technology company offering technology solutions and systems integration services, focusing on IT infrastructure, security systems, and smart building / automation solutions for commercial and residential clients.
Industry: Professional Services
Headquarters: United Arab Emirates
Website