Junior Brand Manager

The Kraft Heinz Company
Paris
Full timeEUR 41,004 - 45,560 annuallyFunction: Marketing & GrowthExperience: 1-3 yearsEducation: mastersSkills: ["Execution","Organization","Cross-functional collaboration","Analytical thinking","Business orientation"]

Drive the AFH (Hors Domicile) product and brand portfolio by supporting marketing and trade marketing plans for Heinz, Lea & Perrins, and HP. Manage launches, renovations, and strategic recommendations, enhance visibility at point of sale, and ensure alignment between activations, brand priorities, and business goals. Analyze performance to propose optimizations, coordinate cross-functional projects (Logistics, Category, Sales), and prepare sales/brand tools including innovation arguments and PLV.

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The Kraft Heinz Company
The Kraft Heinz Company
3 days ago

Junior Brand Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 days agoStatus: Live

Job Summary

Drive the AFH (Hors Domicile) product and brand portfolio by supporting marketing and trade marketing plans for Heinz, Lea & Perrins, and HP. Manage launches, renovations, and strategic recommendations, enhance visibility at point of sale, and ensure alignment between activations, brand priorities, and business goals. Analyze performance to propose optimizations, coordinate cross-functional projects (Logistics, Category, Sales), and prepare sales/brand tools including innovation arguments and PLV.
Location: Paris
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Manage the AFH product portfolio, including launches, innovation projects, renovations, and strategic recommendations.
  • •Develop brand visibility at point of sale.
  • •Contribute to marketing and trade marketing plan deployment and ensure correct execution.
  • •Analyze portfolio and activation performance and propose optimizations.
  • •Coordinate projects with internal teams (Logistics, Category, Sales) and prepare sales/brand materials (argumentaries, tools, PLV).

Pay and Benefits

Salary: EUR 41,004 - 45,560 annually

Key Requirements

  • •Master’s degree (Bac +5) in marketing, sales, or business management from a business school (école de commerce).
  • •1 to 3 years of experience in large-scale retail (grande distribution), trade marketing, or marketing.
  • •Strong understanding of marketing and commercial objectives and priorities.
  • •Ability to manage multiple projects simultaneously with rigor and agility.
  • •Proficiency with analysis and presentation tools (Circana, Nielsen, Microsoft Office) and professional English.
  • •Experience in the food/agro industry or FMCG is a plus.
Experience:1-3 yearsFMCGAgrofoodRetailTrade marketing
Education:Master's
Skills:ExecutionOrganizationCross-functional collaborationAnalytical thinkingBusiness orientation
Languages:English
Tech Stack:CircanaNielsenMicrosoft Office

Company Brief

The Kraft Heinz Company
The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn