Synchrony

1 day ago

AVP, H&W Lifecycle Marketing (L10)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Develop and deliver B2C lifecycle marketing programs that drive customer engagement, industry awareness, and promote new capabilities and partners. Own campaigns end-to-end (including email capture and financial education) while ensuring operational readiness and serving as the primary liaison to Customer Service. Partner cross-functionally to align to business priorities, execution quality, and compliance, and manage the lifecycle marketing calendar, agency/vendor relationships, and recognition campaign optimization.

Location: Chicago, Orlando, Phoenix, Dallas, Boston, San Francisco, New York, St. Paul, Baltimore, Kansas City, Charlotte, Seattle

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Develop and execute campaign strategies that drive awareness and engagement across industries, partners, and product capabilities.
•Deliver and optimize recognition campaigns, building channel-specific communications through execution and performance optimization.
•Partner with the broader marketing team to support Go-to-Market for integrated campaigns and brand engagement programs.
•Serve as primary liaison to Customer Service by providing enablement materials and partnering on issue resolution related to marketing programs.
•Manage lifecycle marketing calendar, ensure compliance and risk management with Legal/Compliance, and oversee agency/vendor relationships and budgets as applicable.

Pay and Benefits

Salary: USD 75,000 - 130,000 annually

Key Requirements

•Bachelor's degree (or high school diploma in lieu) and 5+ years of experience in credit card, financial services, or health and wellness marketing.
•Minimum 5 years of professional work experience plus 3 years of marketing campaign execution.
•Ability to translate business priorities into integrated campaign strategies and execution roadmaps.
•Strong creative judgment, messaging discipline, and operational rigor across planning, production, QA, and deployment.
•Analytical fluency to define KPIs, interpret results, and make data-driven recommendations to optimize performance.

Experience:5+ years

Education:Bachelor's

Skills:Cross-functional collaborationLeadershipStakeholder managementCommunicationAnalytical thinking

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Synchrony

Provides consumer financing solutions including private-label credit cards, co-branded cards, and specialty financing for retailers and consumers, alongside digital banking and payment solutions.

Industry: Lending

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Stamford, United States

Founded: 2003

Glassdoor: 3.7

Website LinkedIn

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Synchrony

1 day ago

AVP, H&W Lifecycle Marketing (L10)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Location: Chicago, Orlando, Phoenix, Dallas, Boston, San Francisco, New York, St. Paul, Baltimore, Kansas City, Charlotte, Seattle

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Develop and execute campaign strategies that drive awareness and engagement across industries, partners, and product capabilities.
•Deliver and optimize recognition campaigns, building channel-specific communications through execution and performance optimization.
•Partner with the broader marketing team to support Go-to-Market for integrated campaigns and brand engagement programs.
•Serve as primary liaison to Customer Service by providing enablement materials and partnering on issue resolution related to marketing programs.
•Manage lifecycle marketing calendar, ensure compliance and risk management with Legal/Compliance, and oversee agency/vendor relationships and budgets as applicable.

Pay and Benefits

Salary: USD 75,000 - 130,000 annually

Key Requirements

•Bachelor's degree (or high school diploma in lieu) and 5+ years of experience in credit card, financial services, or health and wellness marketing.
•Minimum 5 years of professional work experience plus 3 years of marketing campaign execution.
•Ability to translate business priorities into integrated campaign strategies and execution roadmaps.
•Strong creative judgment, messaging discipline, and operational rigor across planning, production, QA, and deployment.
•Analytical fluency to define KPIs, interpret results, and make data-driven recommendations to optimize performance.

Experience:5+ years

Education:Bachelor's

Skills:Cross-functional collaborationLeadershipStakeholder managementCommunicationAnalytical thinking

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Synchrony

Provides consumer financing solutions including private-label credit cards, co-branded cards, and specialty financing for retailers and consumers, alongside digital banking and payment solutions.

Industry: Lending

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Stamford, United States

Founded: 2003

Glassdoor: 3.7

Website LinkedIn