Marketing Automation & Operations Specialist

Build operational, transactional customer communications in Braze, creating end-to-end campaigns and multi-step Canvas journeys across email, push, WhatsApp, SMS, and in-app. Apply Liquid personalization, conditional logic, and Connected Content to deliver compliance-driven messages based on real-time data and user attributes. Validate audience logic and data mappings, ensure localization and tracking accuracy, and complete QA handoff checklists while iterating quickly on feedback with BizTech Ops and Life Cycle Marketing.