Manager DTC Activation PL/BAL - maternity cover - temp until 12.2027 (Warsaw, MZ, PL)

Adidas
Warsaw, Budapest
Workplace: OnsiteTemporaryFunction: Healthcare (Clinical, Medical, Wellness)Experience: 2-3 yearsEducation: bachelorsSkills: ["Consumer-focused","Organizational","Relationship building","Project management","Decision-making"]

Plan and execute consumer-focused activations, events, and premium in-store experiences for adidas Direct-to-Consumer retail in Warsaw and Budapest. Drive traffic, conversion, and NPS by delivering impactful campaigns and promotions aligned with global, European, and cluster priorities. Manage agency partners, oversee budgeting and reporting, optimize ROI, and build strong relationships with store teams and cross-functional stakeholders to improve key retail KPIs.

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Adidas
Adidas
1 day ago

Manager DTC Activation PL/BAL - maternity cover - temp until 12.2027 (Warsaw, MZ, PL)

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Job Summary

Plan and execute consumer-focused activations, events, and premium in-store experiences for adidas Direct-to-Consumer retail in Warsaw and Budapest. Drive traffic, conversion, and NPS by delivering impactful campaigns and promotions aligned with global, European, and cluster priorities. Manage agency partners, oversee budgeting and reporting, optimize ROI, and build strong relationships with store teams and cross-functional stakeholders to improve key retail KPIs.
Location: Warsaw, Budapest
Workplace: Onsite
Employment Type: Temporary
Job Function: Healthcare (Clinical, Medical, Wellness)
Seniority: Manager level

Key Responsibilities

  • •Develop and execute annual store activation plans aligned with global, European, and cluster priorities, KPIs, budget, and calendar.
  • •Ensure consistent, high-quality execution across consumer touchpoints, including physical and digital in-store experiences for campaigns and product launches.
  • •Lead agency management from briefing through execution, ensuring high-quality delivery.
  • •Drive efficient processes for budgeting, communication, planning, reporting, and cross-functional alignment with Marketing and Sales.
  • •Track activation performance, optimize ROI and efficiency, and manage people by leading and developing the P1 Specialist for BC Warsaw activations.

Key Requirements

  • •University degree in Marketing, Sales, or equivalent professional experience.
  • •2–3 years of experience in retail, marketing, or an agency environment, ideally focused on retail or event marketing.
  • •Strong understanding of the marketing mix with a focus on retail and consumer experience.
  • •Solid business acumen, including strong understanding of retail KPIs and budget management.
  • •Advanced MS Office skills and fluent business English.
Experience:2-3 years
Education:Bachelor's in Marketing, Sales
Skills:Consumer-focusedOrganizationalRelationship buildingProject managementDecision-making
Languages:English
Tech Stack:MS Office

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor