Performance Marketing Manager - Apps

Voodoo
Paris
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Communication","Analytical thinking","Teamwork","Creativity","Problem-solving"]

Lead user acquisition for a portfolio of mobile apps, optimizing campaigns across multiple platforms, collaborating with Product and Creative teams, and leveraging internal growth tools to maximize ROAS. You’ll refine experimentation, share best practices, and drive transversal growth projects in a fast-moving, candid, responsibility-filled environment.

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Voodoo
Voodoo
1 year ago

Performance Marketing Manager - Apps

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Lead user acquisition for a portfolio of mobile apps, optimizing campaigns across multiple platforms, collaborating with Product and Creative teams, and leveraging internal growth tools to maximize ROAS. You’ll refine experimentation, share best practices, and drive transversal growth projects in a fast-moving, candid, responsibility-filled environment.
Location: Paris
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Plan and manage UA campaigns for multiple apps
  • •Analyze campaign performance, identify signals, and increase ROAS
  • •Collaborate with Product and Creative teams to coordinate efforts and share feedback
  • •Use internal growth tools and interface with the Tech team to improve them
  • •Lead transversal projects

Pay and Benefits

Perks:Health InsuranceMeal AllowanceGym MembershipPaid LeaveRemote WorkChildcare

Key Requirements

  • •Experience in performance marketing and paid acquisition in apps or gaming companies
  • •Track record of ROAS optimization for mobile games and/or apps
  • •Strong familiarity with user acquisition platforms (Facebook Ads, AdMob, AppLovin, TikTok, DSPs) and MMPs (Appsflyer, Adjust)
  • •Proven experience with experimentation methodologies and processes
  • •Experience with influencer marketing and ASO; fluent English
Experience:Mobile appsGamingAdvertisingDigital marketing
Skills:CommunicationAnalytical thinkingTeamworkCreativityProblem-solving
Languages:English
Tech Stack:Facebook AdsAdMobAppLovinTikTokDSPsAppsflyerAdjustASO

Company Brief

Voodoo
Develops and publishes hyper-casual mobile games and gaming platforms, focusing on viral, easy-to-play titles and data-driven optimization to reach global audiences across iOS and Android.
Industry: Gaming
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Paris, France
Founded: 2013
WebsiteLinkedIn