Senior Manager, Audience & Product Analytics, NYT Wirecutter

The New York Times
New York, United States
Full timeUSD 140,000 - 160,000 annuallyFunction: Data Analytics & Business IntelligenceExperience: 6+ yearsSkills: ["People leadership","Data-driven insights","Curiosity","Clear communication","Analytical thinking"]

Lead audience and product analytics for the Wirecutter team to power growth strategy. Manage a team of three analysts, analyzing audience growth, traffic drivers, engagement trends, and customer journey touchpoints. Partner with Product, Design, Engineering, and Editorial to set strategy and an analytics roadmap, and design and evaluate A/B tests to improve products. Translate complex behavioral data into clear narratives and actionable recommendations.

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The New York Times
The New York Times
1 day ago

Senior Manager, Audience & Product Analytics, NYT Wirecutter

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Job Summary

Lead audience and product analytics for the Wirecutter team to power growth strategy. Manage a team of three analysts, analyzing audience growth, traffic drivers, engagement trends, and customer journey touchpoints. Partner with Product, Design, Engineering, and Editorial to set strategy and an analytics roadmap, and design and evaluate A/B tests to improve products. Translate complex behavioral data into clear narratives and actionable recommendations.
Location: New York, United States
Employment Type: Full time
Job Function: Data Analytics & Business Intelligence
Seniority: Manager level

Key Responsibilities

  • •Manage a team of three direct reports, setting deliverables, supporting career growth, and ensuring high-quality analytics output.
  • •Analyze audience growth, traffic drivers, customer journey touchpoints, and user engagement trends to inform strategic decision-making.
  • •Partner with Product, Design, Engineering, and Editorial to set strategy, define goals, and build an audience and product analytics roadmap.
  • •Lead the design, execution, and post-analysis of product experiments (A/B testing), advising on primary metrics and trade-offs.
  • •Translate complex behavioral data and insights into compelling narratives and actionable recommendations.

Pay and Benefits

Salary: USD 140,000 - 160,000 annually

Key Requirements

  • •6+ years of experience in data analytics, with direct experience working with product or publishing teams.
  • •2+ years of dedicated people leadership experience managing analysts.
  • •5+ years of experience in A/B testing.
  • •1+ years of experience reporting on audience engagement, traffic trends, or customer journey modeling for a digital publisher or media organization.
  • •Advanced mastery of SQL and experience with BI/data visualization tools (e.g., Tableau, Looker).
Experience:6+ yearsDigital publishingMedia organizationA/B testing
Education:
Skills:People leadershipData-driven insightsCuriosityClear communicationAnalytical thinking
Tech Stack:SQLTableauLookerA/B testingPythonR

Company Brief

The New York Times
Operates The New York Times, a global news organization delivering journalism across print and digital platforms, plus specialty sites like Wirecutter. Produces reporting, opinion, multimedia, and subscription-driven content covering national and international affairs.
Industry: News, Journalism & Broadcasting
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 1851
WebsiteLinkedIn