Product Marketing Manager, Campaign Experience & Activation

Ibotta
Denver
Workplace: HybridFull timeUSD 100,000 - 115,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Project management","Cross-functional collaboration","Written communication","Verbal communication","Customer orientation"]

Own go-to-market for new campaign-platform capabilities, translating product functionality into clear positioning, messaging, and sales enablement. Lead launch execution across enablement, training, communications, and adoption plans while partnering closely with Product and Sales Enablement. Use customer feedback, research, and behavioral insights to improve usability and engagement, track adoption and performance, and inform iterative recommendations. Support initiatives like AI-assisted campaign planning and automation.

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Ibotta
Ibotta
2 days ago

Product Marketing Manager, Campaign Experience & Activation

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Last checked: 8 hours agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Own go-to-market for new campaign-platform capabilities, translating product functionality into clear positioning, messaging, and sales enablement. Lead launch execution across enablement, training, communications, and adoption plans while partnering closely with Product and Sales Enablement. Use customer feedback, research, and behavioral insights to improve usability and engagement, track adoption and performance, and inform iterative recommendations. Support initiatives like AI-assisted campaign planning and automation.
Location: Denver
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute go-to-market plans for new campaign-platform capabilities and experiences.
  • •Translate product capabilities into customer value, positioning, messaging, and sales enablement.
  • •Own launch execution, including messaging, enablement, training, communications, and adoption plans.
  • •Partner with Product and senior product marketing leadership to connect launches into a cohesive commercial story.
  • •Track launch adoption and performance, gather market feedback, and recommend improvements to engagement and commercial impact.

Pay and Benefits

Salary: USD 100,000 - 115,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kEquityFlexible Time

Key Requirements

  • •4+ years of experience in product marketing, go-to-market, marketing, product management, sales enablement, or related areas bringing capabilities to market.
  • •Experience in adtech, retail media, commerce media, performance marketing, SaaS, or other B2B technology; enterprise CPG or sales organizations preferred.
  • •Proven ability to develop and execute product launches and go-to-market programs with strong messaging and sales materials.
  • •Ability to work closely with Product and cross-functional teams to bring new capabilities to market.
  • •Strong project management and written/verbal communication skills to coordinate multiple stakeholders and clarify complex workflows.
Experience:4+ yearsAdtechRetail mediaCommerce mediaPerformance marketingSaaSB2B technologyEnterprise CPGSales enablement
Education:Bachelor's
Skills:Project managementCross-functional collaborationWritten communicationVerbal communicationCustomer orientation

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Ibotta
Ibotta is a mobile cashback and rewards platform that enables consumers to earn rebates and discounts on grocery, retail, and online purchases while providing brands and retailers with promotional and shopper insights.
Industry: E-commerce
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Funding: Series D
Headquarters: Denver, United States
Founded: 2012
WebsiteLinkedIn