Senior Manager, Marketing, Mexico

Airwallex
Mexico City
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Independent operation","Communication","Analytical","Organizational","Stakeholder management"]

Build Airwallex’s Mexico marketing presence from the ground up as the first dedicated marketing hire. Localize global campaigns, develop Mexico-specific integrated programs, and produce field and hybrid events. Partner with the local commercial team and cross-functional partners to drive pipeline and customer growth, while creating Spanish-language thought leadership and high-converting lead magnets. Own the Mexico marketing budget, track KPIs, and optimize campaigns to measurable business outcomes.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Airwallex
Airwallex
3 days ago

Senior Manager, Marketing, Mexico

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Build Airwallex’s Mexico marketing presence from the ground up as the first dedicated marketing hire. Localize global campaigns, develop Mexico-specific integrated programs, and produce field and hybrid events. Partner with the local commercial team and cross-functional partners to drive pipeline and customer growth, while creating Spanish-language thought leadership and high-converting lead magnets. Own the Mexico marketing budget, track KPIs, and optimize campaigns to measurable business outcomes.
Location: Mexico City
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Plan, produce, and execute local physical and hybrid field events, including roundtables, dinners, workshops, trade shows, and conferences.
  • •Own the local content roadmap and develop localized thought leadership and lead magnets to drive top-of-funnel demand.
  • •Localize global messaging and campaigns for Mexican businesses and buying journeys, and build programs around Mexico’s cross-border commerce ecosystem.
  • •Partner with the Mexico commercial organization to identify priority industries, segments, use cases, and local proof points.
  • •Own the Mexico marketing budget and track KPIs tied to pipeline, revenue, brand awareness, and customer acquisition; optimize strategies based on campaign effectiveness.

Key Requirements

  • •8+ years of marketing experience, including regional/country, growth, demand-generation, integrated, field, or product marketing.
  • •Experience building and executing marketing plans for a country, region, business line, or new market.
  • •Proven ability to launch programs from the ground up and deliver measurable outcomes.
  • •Experience partnering closely with Sales, Partnerships, SDR, RevOps, Product, and global Marketing teams.
  • •Strong understanding of integrated marketing channels, campaign measurement/attribution, and funnel optimization.
Experience:8+ yearsFintechPaymentsBankingSaaSB2B technology
Skills:Independent operationCommunicationAnalyticalOrganizationalStakeholder management
Languages:EnglishSpanish
Tech Stack:AI

Company Brief

Airwallex
Airwallex is a global payments and financial platform that provides business accounts, cross-border payments, treasury, corporate cards, and embedded finance APIs to help companies manage global financial operations and scale internationally.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Singapore, Singapore
Founded: 2015
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor