Affluent Banking Proposition & Marketing Strategy

VAM Systems
Doha
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Stakeholder management","Influencing","Business planning","Customer insights"]

Own affluent/wealth banking proposition and marketing strategy for Qatar operations. Build market strategy and business plans, translating trends and customer insights into forward-looking recommendations. Lead go-to-market planning across segmentation, campaigns, acquisition, and retention, including CRM/customer lifecycle strategy. Partner with business, product, marketing, and senior leadership stakeholders from a regional/head-office perspective to shape customer propositions and stakeholder-aligned plans.

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VAM Systems
VAM Systems
1 day ago

Affluent Banking Proposition & Marketing Strategy

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Job Summary

Own affluent/wealth banking proposition and marketing strategy for Qatar operations. Build market strategy and business plans, translating trends and customer insights into forward-looking recommendations. Lead go-to-market planning across segmentation, campaigns, acquisition, and retention, including CRM/customer lifecycle strategy. Partner with business, product, marketing, and senior leadership stakeholders from a regional/head-office perspective to shape customer propositions and stakeholder-aligned plans.
Location: Doha
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Develop affluent/wealth banking proposition strategy and forward-looking vision based on market trends and customer insights.
  • •Create and execute market strategy and business plans for Qatar operations.
  • •Design segmentation, customer proposition elements, and go-to-market campaigns to drive acquisition and retention.
  • •Manage CRM and customer lifecycle strategy at a strategic level.
  • •Coordinate across business, product, marketing, and senior leadership stakeholders in a regional/head-office capacity.

Key Requirements

  • •Extensive affluent/wealth banking and market knowledge.
  • •Strong market strategy and business planning capabilities.
  • •Proven marketing and go-to-market experience.
  • •Experience developing customer propositions, segmentation, campaigns, acquisition, and retention strategies.
  • •Strong stakeholder management and influencing skills across business, product, marketing, and senior leadership.
Experience:Affluent bankingWealth bankingGo-to-market
Skills:Stakeholder managementInfluencingBusiness planningCustomer insights
Languages:English

Company Brief

VAM Systems
Provides product engineering and software development services across embedded systems, IoT, cloud, AI, and digital transformation for enterprises in automotive, healthcare, industrial, and consumer electronics sectors.
Industry: Professional Services
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