Senior Marketing Strategist, Paid & New Demand Channels

OpenAI
San Francisco
Workplace: HybridFull timeUSD 266,000 - 295,000 annuallyFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Quantitative judgment","Experimentation","Communication","Influencing","Decision-making"]

Own paid and emerging B2B demand-channel strategy for OpenAI, translating pipeline goals into audience, channel, offer, partner, and measurement plans. Drive full-funnel testing and experimentation to connect media exposure and engagement to qualified leads, meetings, opportunities, pipeline, and revenue. Build content syndication and third-party demand media partnerships, and provide channel-mix and budget recommendations in partnership with Performance Marketing, RevOps, Analytics, Finance, and Sales.

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FursaFursa
OpenAI
OpenAI
1 month ago

Senior Marketing Strategist, Paid & New Demand Channels

āœ“ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own paid and emerging B2B demand-channel strategy for OpenAI, translating pipeline goals into audience, channel, offer, partner, and measurement plans. Drive full-funnel testing and experimentation to connect media exposure and engagement to qualified leads, meetings, opportunities, pipeline, and revenue. Build content syndication and third-party demand media partnerships, and provide channel-mix and budget recommendations in partnership with Performance Marketing, RevOps, Analytics, Finance, and Sales.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • ā€¢Own B2B paid and emerging demand-channel strategy across paid search, paid social, display and retargeting, content syndication, and third-party demand media partnerships.
  • ā€¢Translate pipeline goals into audience/channel strategies (ICP, segments, intent signals), forecast assumptions, budget recommendations, campaign architecture, and an experimentation roadmap.
  • ā€¢Partner with Performance Marketing to define B2B audience, campaign, offer, creative, landing-page, conversion, and measurement requirements.
  • ā€¢Build content syndication and third-party demand media partner strategy, including partner selection, lead-validation standards, commercial terms, and pipeline measurement.
  • ā€¢Design full-funnel tests connecting media exposure and engagement to qualified leads through pipeline and revenue outcomes; develop performance narratives for leaders.
Travel: Low travel

Pay and Benefits

Salary: USD 266,000 - 295,000 annually
Equity and Bonus:Equity

Key Requirements

  • ā€¢10+ years of experience in B2B performance marketing, paid acquisition, demand generation, or growth, ideally for enterprise and multi-segment audiences.
  • ā€¢Deep expertise in B2B audience strategy, paid search, and paid social.
  • ā€¢Practical experience with content syndication, third-party demand media partnerships, audience platforms, conversion tracking, and vendor management.
  • ā€¢Track record improving qualified pipeline, ROI, CAC efficiency, conversion, or revenue outcomes, including managing meaningful budgets.
  • ā€¢Strong quantitative judgment across forecasting, experimentation, incrementality, attribution, funnel analysis, and budget optimization.
Experience:10+ yearsB2BPerformance marketingPaid acquisitionDemand generationGrowth
Skills:Quantitative judgmentExperimentationCommunicationInfluencingDecision-making

Company Brief

OpenAI
Develops and deploys advanced generative AI models (including ChatGPT and DALLĀ·E) and AI infrastructure, providing APIs and consumer products to accelerate safe AGI for broad benefit.
Industry: AI & Machine Learning
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Hectocorn (USD 100B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2015
Glassdoor
Glassdoor: 4.4
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