Growth Marketing Manager, Paid Social

Monzo Bank
Cardiff, London
Workplace: HybridFull timeGBP 57,000 - 70,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Communication","Stakeholder management","Data-driven decision-making","Experimentation","Collaboration"]

Own and optimize Monzo’s paid social acquisition across Meta, TikTok, Snap, and Reddit, driving sustainable customer growth for Personal Banking products. Shape long-term paid social strategy, plan and optimize campaigns against growth and efficiency targets, and build experimentation frameworks across creative, audiences, bidding, and measurement. Partner with Brand, Data, Engineering, Product Marketing, and Creative while ensuring FCA financial promotion compliance.

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Monzo Bank
Monzo Bank
9 hours ago

Growth Marketing Manager, Paid Social

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Last checked: 4 hours agoStatus: Live

Job Summary

Own and optimize Monzo’s paid social acquisition across Meta, TikTok, Snap, and Reddit, driving sustainable customer growth for Personal Banking products. Shape long-term paid social strategy, plan and optimize campaigns against growth and efficiency targets, and build experimentation frameworks across creative, audiences, bidding, and measurement. Partner with Brand, Data, Engineering, Product Marketing, and Creative while ensuring FCA financial promotion compliance.
Location: Cardiff, London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own the performance of Paid Social acquisition, delivering sustainable customer growth across channels including Meta, TikTok, Snap, and Reddit.
  • •Shape Paid Social strategy in partnership with the Growth Marketing Lead for the long-term approach.
  • •Plan, launch, and optimize paid social campaigns against business goals, managing budgets to hit growth and efficiency targets.
  • •Build experimentation frameworks across creative, audiences, bidding, and measurement to improve performance over time.
  • •Collaborate across Brand, Creative, Product Marketing, Data, and Engineering; ensure campaign activity meets FCA financial promotion requirements.

Pay and Benefits

Salary: GBP 57,000 - 70,000 annually
Perks:Learning BudgetRemote Work

Key Requirements

  • •4+ years of hands-on paid social experience, ideally in financial services or other highly regulated environments.
  • •Experience running high-performing brand and acquisition campaigns across Meta, TikTok, Snap, Pinterest, and Reddit.
  • •Independently owned performance marketing channels with measurable growth outcomes.
  • •Experience managing significant paid social budgets and making decisions balancing commercial outcomes with customer impact.
  • •Comfort briefing, delivering feedback on, and shaping creative, including creator and user-generated content; strong communication with stakeholders.
Experience:4+ yearsFinancial services
Skills:CommunicationStakeholder managementData-driven decision-makingExperimentationCollaboration
Licenses:Financial Conduct Authority (FCA) financial promotion requirements
Languages:English
Tech Stack:MetaTikTokSnapPinterestRedditLookerMobile Measurement PartnersFCA

Company Brief

Monzo Bank
Monzo is a UK-based digital bank offering mobile-first current accounts, savings, business banking, and financial tools focused on transparency, low fees, and real-time money management for consumers and small businesses.
Industry: Neobanking
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: London, United Kingdom
Founded: 2015
WebsiteLinkedIn