Senior Marketing Manager

Visa
Riyadh
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Project management","Self-management","Creativity","Collaboration","Presentation skills"]

Lead large-scale brand and business marketing strategies for Visa across the KBO region, driving brand value, recognition, and market visibility. Manage and coordinate with creative, digital, and media agency partners to deliver insights-driven scaled campaigns and increase Visa’s share of voice. Serve as the brand custodian, activate local sponsorships and product initiatives, and develop strategic partnership initiatives tied to consumer passion points.

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FursaFursa
Visa
Visa
2 days ago

Senior Marketing Manager

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Last checked: 10 hours agoStatus: Live

Job Summary

Lead large-scale brand and business marketing strategies for Visa across the KBO region, driving brand value, recognition, and market visibility. Manage and coordinate with creative, digital, and media agency partners to deliver insights-driven scaled campaigns and increase Visa’s share of voice. Serve as the brand custodian, activate local sponsorships and product initiatives, and develop strategic partnership initiatives tied to consumer passion points.
Location: Riyadh
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and support brand strategies to increase Visa brand value and recognition in the region.
  • •Design and implement insights-driven scaled brand marketing programs and campaigns.
  • •Coordinate with digital, creative, and media agencies to develop brand campaigns that increase Visa’s share of voice.
  • •Act as custodian of Visa brand in the region, ensuring communications and programs adhere to brand positioning and guidelines.
  • •Activate local sponsorships and product initiatives and develop strategic partnership initiatives tied to consumer passion points.

Key Requirements

  • •Minimum 8 years’ marketing experience with strong performance in marketing management.
  • •Experience developing and implementing integrated campaigns, including creative digital out-of-the-box marketing programs.
  • •Proven project management skills and ability to manage multiple projects concurrently from conception to conclusion.
  • •Influencer and/or partnership tie-up experience, including proactive self-management and strong drive.
  • •Arabic and English speaker; minimum bachelor’s degree in business or related field (MBA preferred) with marketing foundation.
Experience:8+ yearsPayments industryDigital mediaConsumer cards sectorMulti-national
Education:Bachelor's in Business
Skills:Project managementSelf-managementCreativityCollaborationPresentation skills
Languages:ArabicEnglish
Tech Stack:MetaTikTokGoogle

Company Brief

Visa
Global payments technology company that operates the VisaNet electronic payments network, facilitating credit, debit and digital transactions between consumers, merchants, financial institutions and governments worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1958
Glassdoor
Glassdoor: 3.8
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