Senior Manager, Marketing Analytics (Bangkok-based, relocation provided)

Agoda
Bangkok
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Analytical thinking","Stakeholder management","Leadership","Executive communication","Project management"]

Lead performance marketing analytics for a strategic Agoda partnership, owning the partnership P&L and driving channel investment decisions across metasearch, paid search, and app marketing. Manage a small team, set OKRs and experimentation roadmaps, and build executive-ready insights through SQL-based analysis, attribution, and incrementality measurement. Partner with regional business development, product, and commercial stakeholders to plan initiatives and deliver measurable revenue and profitability outcomes.

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FursaFursa
Agoda
Agoda
13 hours ago

Senior Manager, Marketing Analytics (Bangkok-based, relocation provided)

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Last checked: 3 hours agoStatus: Live

Job Summary

Lead performance marketing analytics for a strategic Agoda partnership, owning the partnership P&L and driving channel investment decisions across metasearch, paid search, and app marketing. Manage a small team, set OKRs and experimentation roadmaps, and build executive-ready insights through SQL-based analysis, attribution, and incrementality measurement. Partner with regional business development, product, and commercial stakeholders to plan initiatives and deliver measurable revenue and profitability outcomes.
Location: Bangkok
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead end-to-end marketing strategy and execution for the partnership, including owning the full marketing P&L and channel investment levels.
  • •Manage and develop a team of 2-3 marketing specialists, setting priorities and OKRs and building experimentation and analytics capability.
  • •Define analytics roadmap and experimentation strategy; write SQL queries to support complex booking and channel performance analysis.
  • •Develop annual marketing roadmap and quarterly plans aligned to partnership goals; run weekly syncs and present quarterly business reviews to leadership.
  • •Lead large multi-workstream initiatives with detailed project plans, governance cadence, risk mitigation, milestone tracking, and disciplined execution across markets.

Key Requirements

  • •7-10+ years in marketing, growth, or analytics roles with strong analytical thinking and data-informed decision-making.
  • •SQL proficiency for analysis (multiple tables, complex joins) and comfort working with marketing attribution and measurement frameworks.
  • •Experience optimizing performance marketing campaigns toward ROI/profitability targets across PPC, metasearch, app marketing, or SEO.
  • •5+ years people management experience or demonstrated team leadership, with executive communication skills presenting to Director/VP stakeholders.
  • •Demonstrated project management discipline for large, multi-workstream initiatives and complex stakeholder management, including partner relationships at senior levels.
Experience:TravelPerformance marketingMarketing analyticsPartner managementB2B partnershipsA/B testing
Skills:Analytical thinkingStakeholder managementLeadershipExecutive communicationProject management
Tech Stack:SQLGoogle AdsBingGoogle Hotel AdsTripAdvisorTrivagoKayakGoogle ACiApple ASASEOEmail/CRMAttribution modelingIncrementality measurementDashboardsA/B testingTableauPower BIMicrosoftStatistics

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Agoda
Agoda operates a global online travel booking platform offering hotels, vacation rentals, flights, and other travel services. It provides price comparison, deals, and booking management for leisure and business travelers worldwide.
Industry: TravelTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Singapore, Singapore
Founded: 2005
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