Trade Marketing Manager On-Trade Belux

Own the development of brand performance in the On-Trade channel across the Belux region by translating brand strategies into channel plans. Collaborate with Brand Managers, Field Sales Managers, and Key Account Managers to define trade marketing mix actions, KPIs, and resource allocations. Manage activity budgets and contractual spending while using data analysis to improve execution and performance, ensuring ongoing reporting on sell-out, visibility, activation, and amplification.