Machine Learning Engineer (User Growth & Intelligent Marketing) - Global e-Commerce

ByteDance
Seattle
Workplace: OnsiteFull timeFunction: Data Science & Machine LearningExperience: 3+ yearsEducation: bachelorsSkills: ["Learning ability","Curiosity","Communication","Teamwork","Strong coding skills"]

Build and optimize TikTok e-commerce recommendation and intelligent marketing algorithms. You’ll develop user value and lifecycle data systems for TikTok Mall user growth, implement user growth engines such as personalized push notifications and recommendation handling, and improve recall/sorting to enhance new-user relevance, accuracy, and diversity. You’ll also optimize uplift and operations research-based intelligent marketing models to drive DAU, penetration, and e-commerce GMV growth.

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FursaFursa
ByteDance
ByteDance
1 month ago

Machine Learning Engineer (User Growth & Intelligent Marketing) - Global e-Commerce

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 31 days agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Build and optimize TikTok e-commerce recommendation and intelligent marketing algorithms. You’ll develop user value and lifecycle data systems for TikTok Mall user growth, implement user growth engines such as personalized push notifications and recommendation handling, and improve recall/sorting to enhance new-user relevance, accuracy, and diversity. You’ll also optimize uplift and operations research-based intelligent marketing models to drive DAU, penetration, and e-commerce GMV growth.
Location: Seattle
Workplace: Onsite
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Mid level

Key Responsibilities

  • •Optimize TikTok e-commerce growth and marketing algorithms, including user value modeling, personalized messaging, recommendations, and intelligent marketing.
  • •Establish a user lifecycle data and value system to address TikTok Mall user growth pain points and business challenges.
  • •Implement product and technical solutions for user growth engines, including personalized push notifications/emails and recommendation handling to increase DAU and penetration.
  • •Optimize recall/sorting algorithms for new user recommendations, improving traffic source handling and the accuracy and diversity of recommendations.
  • •Optimize intelligent marketing algorithms using uplift models and operations research methods to improve marketing efficiency and drive e-commerce GMV growth.

Key Requirements

  • •Bachelor’s degree or higher in Computer Science, Computer Engineering, Mathematics, or a related technical field.
  • •3+ years of relevant experience in user growth or intelligent marketing.
  • •Experience with C++ and Python, and at least one big data tool such as Hive, SQL, Spark, or MapReduce.
  • •At least one deep learning tool such as TensorFlow or PyTorch.
  • •Strong foundation in algorithms and data structures with excellent coding skills, plus strong learning, communication, and teamwork.
Experience:3+ yearsUser growthIntelligent marketingRecommendation systemsAdvertisingMachine learning competitions
Education:Bachelor's
Skills:Learning abilityCuriosityCommunicationTeamworkStrong coding skills
Tech Stack:C++PythonHiveSQLSparkMapreduceTensorflowPytorch

Company Brief

ByteDance
Develops consumer internet and content platforms, including TikTok and other apps for short-form video, news, and entertainment. It also builds advertising, commerce, and creator tools that connect audiences, brands, and publishers across global markets.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Beijing, China
Founded: 2012
WebsiteLinkedIn