Sr. Manager Digital Marketing - CRM

Samsung
Plano
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Analytical mindset","Communication","Presentation","Leadership","Project management"]

Lead lifecycle marketing and CRM strategy to strengthen customer acquisition, engagement, retention, loyalty, and lifetime value. Own CRM roadmap, testing framework, campaign governance, personalization, segmentation, and omnichannel journey optimization across email, SMS, push notifications, and triggered communications. Drive CRM performance using analytics and first-party data, and partner with integrated marketing, product marketing, e-commerce, corporate marketing, creative, and retail teams to deliver best-in-class consumer experiences.

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FursaFursa
Samsung
Samsung
1 day ago

Sr. Manager Digital Marketing - CRM

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Last checked: 7 hours agoStatus: Live

Job Summary

Lead lifecycle marketing and CRM strategy to strengthen customer acquisition, engagement, retention, loyalty, and lifetime value. Own CRM roadmap, testing framework, campaign governance, personalization, segmentation, and omnichannel journey optimization across email, SMS, push notifications, and triggered communications. Drive CRM performance using analytics and first-party data, and partner with integrated marketing, product marketing, e-commerce, corporate marketing, creative, and retail teams to deliver best-in-class consumer experiences.
Location: Plano
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead lifecycle marketing strategy aligned to business objectives across email, SMS, push notifications, and automated campaigns.
  • •Oversee CRM campaign planning and governance, including prioritization, resource planning, and execution quality.
  • •Develop and continuously optimize end-to-end omnichannel consumer journeys across digital touchpoints.
  • •Own CRM analytics and KPIs (revenue contribution, engagement, database growth, and personalization performance) and translate insights into recommendations.
  • •Collaborate across marketing, product, technology, retail, and agency partners to implement CRM technologies and omnichannel initiatives.

Pay and Benefits

Perks:Health InsuranceDentalVisionLife Insurance401kTuition AssistancePaid LeaveWellness StipendStudent LoanEmployee Purchase

Key Requirements

  • •Bachelor's degree required; MBA or related graduate degree preferred.
  • •8+ years of experience in CRM, lifecycle marketing, digital marketing, and customer engagement.
  • •Proven experience leading CRM strategy across email, SMS, loyalty, personalization, and lifecycle programs.
  • •Experience with CRM platforms, marketing automation, customer segmentation, and omnichannel marketing.
  • •Experience leading cross-functional projects and translating complex data into business strategy.
Experience:8+ years
Education:Bachelor's
Skills:Analytical mindsetCommunicationPresentationLeadershipProject management
Tech Stack:CRMMarketing automationCustomer segmentationOmnichannel marketingEmailSMSPush notificationsTriggered communicationsPersonalizationDynamic content

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Samsung
Global conglomerate known for consumer electronics, home appliances, semiconductors, displays, and mobile devices. Designs and manufactures a wide range of products and solutions for consumers, enterprises, and industrial customers worldwide.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Seoul, South Korea
Founded: 1938
Glassdoor
Glassdoor: 3.7
WebsiteLinkedIn