Product Marketing Analyst, Hand Tools & Accesories

Stanley Black & Decker
Mexico City
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 3-5 yearsEducation: bachelorsSkills: ["Analytical skills","Communication","Organizational skills","Attention to detail","Cross-functional collaboration"]

Support product strategy and execution for hand tools and accessories by maintaining product plans and portfolio documentation, analyzing sales/margin/market performance, and identifying trends to guide business decisions. Assist with product launch planning and readiness tracking, manage product catalogs and commercial materials, and perform competitive analysis and market research to inform positioning. Partner with product managers and regional teams, translate feedback into actionable requirements, and create reports, presentations, and dashboards for stakeholders.

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Stanley Black & Decker
Stanley Black & Decker
5 days ago

Product Marketing Analyst, Hand Tools & Accesories

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Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Support product strategy and execution for hand tools and accessories by maintaining product plans and portfolio documentation, analyzing sales/margin/market performance, and identifying trends to guide business decisions. Assist with product launch planning and readiness tracking, manage product catalogs and commercial materials, and perform competitive analysis and market research to inform positioning. Partner with product managers and regional teams, translate feedback into actionable requirements, and create reports, presentations, and dashboards for stakeholders.
Location: Mexico City
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Support development and maintenance of product business plans, product line information, and portfolio documentation.
  • •Analyze sales, margin, market, and product performance data to identify trends and support business decisions.
  • •Assist with product launch planning and execution, including tracking timelines, catalog status, and launch readiness.
  • •Maintain product catalogs, product data, and related commercial materials; support competitive analysis and market research.
  • •Partner with product managers and regional teams to gather feedback and translate business needs into requirements, feature inputs, backlog support materials, and internal reporting.

Key Requirements

  • •Bachelor’s degree in Marketing, Engineering, Business, or a related field.
  • •3-5 years of experience in product marketing, product management, category management, business analysis, or a related field.
  • •Strong analytical skills to interpret data and generate actionable insights.
  • •Strong verbal and written communication skills, with attention to detail and strong organizational skills.
  • •Ability to work effectively across cross-functional teams and manage multiple priorities; familiarity with product lifecycle processes and market analysis is desired; Agile knowledge is a plus.
Experience:3-5 years
Education:Bachelor's in Marketing, Engineering, Business, or related field
Skills:Analytical skillsCommunicationOrganizational skillsAttention to detailCross-functional collaboration
Tech Stack:Agile

Company Brief

Stanley Black & Decker
Designs and manufactures hand tools, power tools, storage products, and industrial equipment for professional, industrial, and consumer customers. The company also provides engineered fastening, security, and infrastructure solutions through a portfolio of well-known brands.
Industry: Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New Britain, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
Website