Marketing Operations Coordinator

Instructure
Mexico City
Workplace: OnsiteFull timeMXN 350,000 - 450,000 annuallyFunction: Business OperationsExperience: 2+ yearsSkills: ["Organizational skills","Project management","Attention to detail","Communication","Curiosity"]

Drive marketing operations excellence by building, QA, and deploying Marketo programs across email, webinars, nurture, and events. Support process optimization for campaign and lead flow, ensuring data quality through audits and field normalization. Manage lead routing, scoring, and assignments in coordination with SDR leadership, troubleshoot Marketo issues, and maintain operational documentation. Partner with Digital Marketing, Web, Demand Gen, Events, and Content teams while learning and optimizing Marketo, Salesforce, Openprise, and Outreach.

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FursaFursa
Instructure
Instructure
3 days ago

Marketing Operations Coordinator

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Last checked: 2 hours agoStatus: Live

Job Summary

Drive marketing operations excellence by building, QA, and deploying Marketo programs across email, webinars, nurture, and events. Support process optimization for campaign and lead flow, ensuring data quality through audits and field normalization. Manage lead routing, scoring, and assignments in coordination with SDR leadership, troubleshoot Marketo issues, and maintain operational documentation. Partner with Digital Marketing, Web, Demand Gen, Events, and Content teams while learning and optimizing Marketo, Salesforce, Openprise, and Outreach.
Location: Mexico City
Workplace: Onsite
Employment Type: Full time
Job Function: Business Operations
Seniority: Mid level

Key Responsibilities

  • •Build, test, and deploy campaign programs in Marketo aligned with briefs and timelines.
  • •Support campaign tracking using UTM structure, program channel/tags, and Salesforce campaign setup.
  • •Manage lead processing workflows including routing, scoring, and assignment accuracy with SDR leadership.
  • •Troubleshoot Marketo and lead flow issues, escalating or resolving as needed.
  • •Maintain campaign operations playbooks, workflows, and templates, partnering with cross-functional marketing teams to execute campaigns.

Pay and Benefits

Salary: MXN 350,000 - 450,000 annually
Perks:Learning BudgetWellness Stipend

Key Requirements

  • •2+ years of experience in marketing operations or campaign execution, preferably in a B2B SaaS environment.
  • •Hands-on experience with Marketo (required), Salesforce (preferred), and Excel/Sheets.
  • •Familiarity with lead lifecycle management, scoring models, and campaign attribution.
  • •Excellent organizational and project management skills with strong attention to detail.
  • •Clear communication skills, especially translating technical requirements for non-technical stakeholders.
Experience:2+ yearsB2B SaaS
Skills:Organizational skillsProject managementAttention to detailCommunicationCuriosity
Certifications:Marketo Certified Expert (MCE)
Tech Stack:MarketoSalesforceExcelGoogle SheetsUTMOpenpriseOutreachSalesforce campaign setupMarketo programs

Company Brief

Instructure
Builds and delivers learning management and education technology solutions, best known for the Canvas LMS platform, serving K–12 schools, higher education institutions, and corporate learning programs worldwide.
Industry: EdTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: Salt Lake City, United States
Founded: 2008
WebsiteLinkedIn