Digital Product Expert - Injaz - RBG - Digital Squad - Engagement & Content

Mashreq
United Arab Emirates
Workplace: OnsiteFull timeFunction: Content & Editorial (Writing/Editing)Skills: ["Agile execution","Analytical thinking","Strategic decision-making","Collaboration","Mentorship"]

Own the end-to-end development, management, harmonization, and rollout of digital commercial products and self-service platform capabilities within Retail Banking Group. Partner with the Product Owner/MarTech Lead to shape product strategy, backlog prioritization, and delivery quality, while collaborating with IT, Compliance, ISG, Architecture, and other stakeholders. Ensure customer-journey fundamentals, strong UX, compliance, incident handling, and agile execution through engineering, design, QA, and platform teams.

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FursaFursa
Mashreq
Mashreq
3 months ago

Digital Product Expert - Injaz - RBG - Digital Squad - Engagement & Content

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Own the end-to-end development, management, harmonization, and rollout of digital commercial products and self-service platform capabilities within Retail Banking Group. Partner with the Product Owner/MarTech Lead to shape product strategy, backlog prioritization, and delivery quality, while collaborating with IT, Compliance, ISG, Architecture, and other stakeholders. Ensure customer-journey fundamentals, strong UX, compliance, incident handling, and agile execution through engineering, design, QA, and platform teams.
Location: United Arab Emirates
Workplace: Onsite
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Mid level

Key Responsibilities

  • •Lead delivery with the team (Engineers, Platform Admins, SMEs, Technical Leads, Designers, and QAs) to achieve business and customer needs through digital platform execution.
  • •Define stories and prioritize the backlog to streamline program priorities while maintaining conceptual and technical integrity of features/components.
  • •Collaborate with IT, Compliance, ISG, Architecture, Operations, CX, Legal, and stakeholders to deliver compliant platform features and functionalities.
  • •Develop intuitive platform features to drive digital adoption and incremental share of wallet through seamless UX built on strong UI.
  • •Handle incidents and improvement needs; run agile events and drive completion of sprint backlog items, ensuring risks are tracked and mitigations are defined.

Key Requirements

  • •Minimum 7+ years’ experience in MarTech, CRM, or CDP with proven success delivering large-scale programs.
  • •Hands-on experience with CRM and CDP domains, including customer data unification, segmentation, personalization, and activation.
  • •Experience migrating/transitioning between major CRM/CDP platforms while managing risks and ensuring business continuity.
  • •Strong ability to integrate CDP/CRM into wider enterprise architecture and ensure smooth data flow across systems.
  • •Proven track record managing multiple external vendors and delivery partners from selection through onboarding and collaboration.
Experience:MarTechCRMCDPEnterprise programsVendor management
Skills:Agile executionAnalytical thinkingStrategic decision-makingCollaborationMentorship
Tech Stack:CRMCDPCustomer data unificationSegmentationPersonalizationActivationEnterprise architecture

Company Brief

Mashreq
Mashreq Bank is a UAE-headquartered full-service bank offering retail, corporate, Islamic and digital banking, treasury, and capital markets services across the Middle East and internationally.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dubai, United Arab Emirates
Founded: 1967
Glassdoor
Glassdoor: 3.3
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