Senior Product Marketing Manager

Origin Financial
Boston
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5-8 yearsSkills: ["Communication","Leadership","Problem-solving","Collaboration","Data-driven"]

Senior Product Marketing Manager at Origin sits at the center of Product, Growth, and Engineering to own go-to-market strategy, lifecycle marketing, and in-product positioning. You’ll lead cross-functional launches, build GTM plans, and optimize activation, engagement, conversion, and retention to scale LTV. Reports to the VP of Growth and collaborates with Product, Growth, and Analytics to drive measurable growth.

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Origin Financial
Origin Financial
4 months ago

Senior Product Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Senior Product Marketing Manager at Origin sits at the center of Product, Growth, and Engineering to own go-to-market strategy, lifecycle marketing, and in-product positioning. You’ll lead cross-functional launches, build GTM plans, and optimize activation, engagement, conversion, and retention to scale LTV. Reports to the VP of Growth and collaborates with Product, Growth, and Analytics to drive measurable growth.
Location: Boston
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Define and execute GTM strategies for new features and major product releases in collaboration with Product and Engineering
  • •Lead lifecycle marketing programs across email, push, and in-app messaging to drive activation, engagement, conversion, and retention
  • •Develop segmentation frameworks and testing roadmaps, optimizing messaging and targeting to improve LTV
  • •Coordinate in-product and web marketing optimization to improve conversion flows and feature discovery surfaced across touchpoints
  • •Measure performance using funnel and cohort analysis, translate insights into experiments and scalable growth initiatives

Pay and Benefits

Perks:Health InsuranceWellness Stipend401kEquityPaid LeaveParental LeaveHome OfficeLearning Budget

Key Requirements

  • •5–8+ years of Product Marketing experience in a high-growth startup, fintech strongly preferred
  • •Extremely data-driven and comfortable using analytics tools
  • •Deep hands-on experience with lifecycle marketing (email, push, CRM platforms)
  • •Proven ability to partner with Product and Engineering in agile environments
  • •Clear, compelling communicator who can simplify complex products
Experience:5-8 yearsFintechAiWealth management
Skills:CommunicationLeadershipProblem-solvingCollaborationData-driven
Languages:English
Tech Stack:CRMA/B testingCohort analysisGoogle Analytics

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Origin Financial
Provides a digital mortgage and lending platform that streamlines originations for lenders, loan officers, and borrowers by combining loan processing, automation, and consumer-facing tools to simplify home financing workflows.
Industry: Lending
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Denver, United States
Founded: 2018
Website