Digital Market Activation Manager (Guangzhou, GD, CN, 510620)

HSBC
Guangzhou
Workplace: OnsiteFull timeFunction: Program & Project Management (PMO)Experience: 6+ yearsSkills: ["Negotiation","Relationship management","Lead and influence","Planning","Governance"]

Own change capability and feature impact analysis and develop Change Impact Assessment and Go-to-Market plans. Lead release planning across migration, pilot, and go-live with tech, business, delivery, and marketing stakeholders. Author and curate change materials based on product readiness, support customer-facing readiness (website awareness and FAQs), and manage a portfolio of projects aligned to valuestream objectives with analytics and adoption tracking.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
HSBC
HSBC
2 days ago

Digital Market Activation Manager (Guangzhou, GD, CN, 510620)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Own change capability and feature impact analysis and develop Change Impact Assessment and Go-to-Market plans. Lead release planning across migration, pilot, and go-live with tech, business, delivery, and marketing stakeholders. Author and curate change materials based on product readiness, support customer-facing readiness (website awareness and FAQs), and manage a portfolio of projects aligned to valuestream objectives with analytics and adoption tracking.
Location: Guangzhou
Workplace: Onsite
Employment Type: Full time
Job Function: Program & Project Management (PMO)
Seniority: Manager level

Key Responsibilities

  • •Own analysis of capability and feature changes, producing Change Impact Assessment and Go-to-Market plan.
  • •Lead release approach planning including migration, pilot, and go-live across multiple stakeholder groups (tech, business, delivery, marketing).
  • •Analyze product readiness and author/curate change materials.
  • •Support liaison of customer-facing readiness activities with cross-functional teams (e.g., public website awareness content and FAQs).
  • •Manage a portfolio of projects aligned to valuestreams to understand demand, objectives, and key results for delivery planning.

Key Requirements

  • •6+ years of experience in retail banking with in-depth understanding of the financial/banking sector, specializing in proposition and marketing.
  • •University degree in business or relevant post-graduate qualification.
  • •Experience working with Hong Kong and the Greater Bay Area to support business readiness activities for delivery of change.
  • •Excellent negotiation and relationship management skills to manage internal/external customers with conflicting priorities and to lead/influence.
  • •Strong planning and governance skills with technical acumen for multi-market digital capability delivery (preferred).
Experience:6+ yearsRetail bankingFinancial servicesBankingProposition and marketingGreater Bay Area
Education:
Skills:NegotiationRelationship managementLead and influencePlanningGovernance

Company Brief

HSBC
Global banking and financial services organisation offering retail, commercial, corporate and investment banking, wealth management, and global markets services across Europe, Asia, the Americas and the Middle East.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1865
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn