Product Localisation Lead - India

Canva
Bengaluru
Workplace: RemoteFull timeFunction: Administration & Executive AssistanceExperience: 5+ yearsSkills: ["Communication","Collaboration","Strategic thinking","Influencing stakeholders","Problem-solving"]

Lead Canva's product localisation strategy for India, focusing on user growth and experience across languages. Drive the India product roadmap (features, payment methods, authentication flows) and analyse user funnels to improve activation, engagement, and conversion. Collaborate with global teams to tailor messaging and product experiences for diverse Indian regions, and manage localisation partnerships and investments.

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FursaFursa
Canva
Canva
3 months ago

Product Localisation Lead - India

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Last checked: 4 hours agoStatus: Live

Job Summary

Lead Canva's product localisation strategy for India, focusing on user growth and experience across languages. Drive the India product roadmap (features, payment methods, authentication flows) and analyse user funnels to improve activation, engagement, and conversion. Collaborate with global teams to tailor messaging and product experiences for diverse Indian regions, and manage localisation partnerships and investments.
Location: Bengaluru
Workplace: Remote
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Own Canva’s product and localisation strategy for India, with a strong focus on user growth and experience across languages.
  • •Contribute to the product roadmap for India, including features, payment methods, authentication flows, and other market-specific initiatives.
  • •Analyse the active user and subscription funnels to identify opportunities for improving activation, engagement, and conversion.
  • •Evaluate and adapt global messaging, campaigns, and product experiences to resonate with Indian users across different regions and languages.
  • •Provide cultural and linguistic insights to global teams to inform product, content, and marketing decisions.

Key Requirements

  • •5+ years of experience in product, growth, or localisation roles within a high-growth SaaS or product-led company.
  • •Strong product and growth mindset with understanding of India’s language ecosystem and its impact on user behaviour and product adoption.
  • •Strong understanding of content and UX copy, with ability to adapt English-language messaging for Indian users.
  • •Experience working cross-functionally and influencing stakeholders across product, marketing, content, and regional teams.
  • •Fluency in English with strong proficiency in at least one major Indian language; familiarity with multiple Indian languages is a plus.
Experience:5+ yearsSaaSLocalizationGrowthIndian languages
Skills:CommunicationCollaborationStrategic thinkingInfluencing stakeholdersProblem-solving
Languages:EnglishHindi

Company Brief

Canva
Canva is an online visual communications platform that provides drag-and-drop design tools, templates, and media assets for creating presentations, social media graphics, videos, documents and more, serving individuals and large enterprises globally.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: Surry Hills, New South Wales, Australia
Founded: 2012
Glassdoor
Glassdoor: 3.9
WebsiteLinkedInGlassdoor