Senior Social Media Manager

Bybit
Abu Dhabi
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 4-8 yearsSkills: ["Leadership","Project management","Strategic thinking","Written communication","Cross-functional collaboration"]

Own the global social media strategy for Bybit, translating complex crypto and fintech topics into platform-native content across X, Instagram, TikTok, LinkedIn, and YouTube. Lead and scale a distributed social team, establish workflows and approval protocols, and drive influencer and agency partnerships. Set social OKRs, run performance reviews using Sprinklr and native analytics, and coordinate closely with marketing, Strategy Office, Legal, and Compliance during the Brand 6.0 rebrand.

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FursaFursa
Bybit
Bybit
2 months ago

Senior Social Media Manager

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Last checked: 1 hour agoStatus: Live

Job Summary

Own the global social media strategy for Bybit, translating complex crypto and fintech topics into platform-native content across X, Instagram, TikTok, LinkedIn, and YouTube. Lead and scale a distributed social team, establish workflows and approval protocols, and drive influencer and agency partnerships. Set social OKRs, run performance reviews using Sprinklr and native analytics, and coordinate closely with marketing, Strategy Office, Legal, and Compliance during the Brand 6.0 rebrand.
Location: Abu Dhabi
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Define and execute Bybit’s global social media strategy across X, Instagram, TikTok, LinkedIn, YouTube, and emerging platforms.
  • •Translate crypto and fintech concepts into compelling, platform-native content aligned with Brand 6.0 guidelines.
  • •Lead, mentor, and grow a global social media team and manage production and influencer agencies.
  • •Own content calendars, workflows, approvals, and SOPs for creation, agency briefing, influencer collaboration, and crisis response.
  • •Set and report on social media OKRs using Sprinklr and native platform analytics; present performance to leadership and use AI for optimization and competitive analysis.

Pay and Benefits

Perks:Learning Budget

Key Requirements

  • •4–8 years of social media experience, including at least 3 years leading a team.
  • •Strong marketing background with an ability to think in campaigns, narratives, and audience journeys.
  • •Proven track record growing social accounts at scale (1M+ followers preferred).
  • •Strong project management skills to run multiple workstreams and manage agencies and deadlines.
  • •Experience with Sprinklr (or equivalent enterprise social media management platforms).
Experience:4-8 yearsCryptoWeb3Fintech
Skills:LeadershipProject managementStrategic thinkingWritten communicationCross-functional collaboration
Languages:EnglishArabicMandarinSpanishPortuguese
Tech Stack:SprinklrX (Twitter)InstagramTikTokLinkedInYouTubeAI toolsOAP

Company Brief

Bybit
Operates a cryptocurrency exchange and trading platform offering spot, derivatives, copy trading, and related digital asset services for retail and institutional users. The platform focuses on high-liquidity crypto markets, trading tools, and Web3-related products.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Founded: 2018
WebsiteLinkedIn