Associate Director Product & Strategy

Appnovation
Kuala Lumpur
Workplace: HybridFull timeFunction: Strategy & Corporate DevelopmentExperience: 10-14 yearsSkills: ["Leadership","Mentorship","Executive communication","Strategic thinking","Culture building"]

Lead high-value Product & Strategy engagements for senior clients, shaping product direction, customer experience, service design, and transformation plans across complex, multi-disciplinary workstreams. Oversee quality of product definition and strategic thinking, drive major proposals and RFP responses, and identify account growth opportunities. Mentor and develop leaders and practitioners while strengthening practice methods, standards, and the way the team uses AI as a strategic and creative tool.

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Appnovation
Appnovation
5 hours ago

Associate Director Product & Strategy

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Job Summary

Lead high-value Product & Strategy engagements for senior clients, shaping product direction, customer experience, service design, and transformation plans across complex, multi-disciplinary workstreams. Oversee quality of product definition and strategic thinking, drive major proposals and RFP responses, and identify account growth opportunities. Mentor and develop leaders and practitioners while strengthening practice methods, standards, and the way the team uses AI as a strategic and creative tool.
Location: Kuala Lumpur
Workplace: Hybrid
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Director level

Key Responsibilities

  • •Lead high-value client engagements across product strategy, customer experience, service design, transformation planning, martech strategy, and change strategy.
  • •Advise senior clients on product direction, strategic priorities, and phased transformation.
  • •Oversee quality of product definition, strategic thinking, requirements, and delivery direction across teams.
  • •Shape and lead major proposals, pitches, and RFP responses while driving account growth opportunities.
  • •Strengthen the practice through methods and quality standards; mentor leaders and junior practitioners and build the practice culture, including AI usage expectations.

Pay and Benefits

Perks:EpfWellness StipendPaid LeaveEmployee AssistanceFertility LeaveMenopause Leave

Key Requirements

  • •10–14 years of experience in product management, strategy, customer experience, service design, transformation consulting, or an integrated combination.
  • •Proven ability to lead complex, multi-workstream engagements and advise senior stakeholders across a broad product and strategic scope.
  • •Experience across at least three core P&S domains: product strategy, CX strategy, service design, transformation planning, martech strategy, or change strategy.
  • •Ability to shape major commercial opportunities and lead proposals, pitches, and RFP responses.
  • •Track record of raising team or practice quality, not just individual deliverables, with strong executive communication.
Experience:10-14 yearsProduct managementStrategy consultingCustomer experienceService designTransformation consultingMartechChange strategy
Skills:LeadershipMentorshipExecutive communicationStrategic thinkingCulture building
Languages:English

Company Brief

Appnovation
Provides digital transformation, design, and engineering services, helping enterprises build customer experiences, digital platforms, and integrations using open-source and cloud technologies across industries.
Industry: Consulting
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Bootstrapped
Headquarters: Vancouver, Canada
Founded: 2007
WebsiteLinkedIn