Senior Manager, Marketing Analytics

Own measurement, visualization, and insights infrastructure for growth marketing programs, ensuring consistent reporting from spend through revenue. Lead pipeline attribution and ROI analyses (CAC, LTV, ad spend distribution) to inform forecasting and budget allocation. Evolve attribution models using AI/ML for scalable accuracy, apply predictive insights and experimentation analytics (A/B testing, lift), and partner with Growth Marketing, Finance, RevOps, and BI to connect CRM/marketing data to pipeline and revenue.