Senior Manager, Marketing Analytics

Ripple
New York
Workplace: OnsiteFull timeUSD 170,000 - 200,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Communication","Cross-functional collaboration"]

Own measurement, visualization, and insights infrastructure for growth marketing programs, ensuring consistent reporting from spend through revenue. Lead pipeline attribution and ROI analyses (CAC, LTV, ad spend distribution) to inform forecasting and budget allocation. Evolve attribution models using AI/ML for scalable accuracy, apply predictive insights and experimentation analytics (A/B testing, lift), and partner with Growth Marketing, Finance, RevOps, and BI to connect CRM/marketing data to pipeline and revenue.

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FursaFursa
Ripple
Ripple
3 months ago

Senior Manager, Marketing Analytics

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Own measurement, visualization, and insights infrastructure for growth marketing programs, ensuring consistent reporting from spend through revenue. Lead pipeline attribution and ROI analyses (CAC, LTV, ad spend distribution) to inform forecasting and budget allocation. Evolve attribution models using AI/ML for scalable accuracy, apply predictive insights and experimentation analytics (A/B testing, lift), and partner with Growth Marketing, Finance, RevOps, and BI to connect CRM/marketing data to pipeline and revenue.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Own end-to-end analytics and measurement across growth marketing functions, delivering consistent reporting from spend to revenue
  • •Lead visualization and reporting infrastructure, translating complex data into clear dashboards and narratives
  • •Lead pipeline attribution and ROI analyses (ROI, CAC, LTV, ad spend distribution) to support investment decisions and forecasting
  • •Evolve attribution modeling and performance measurement frameworks using AI and machine learning for accuracy and scalability
  • •Partner with RevOps, Business Intelligence, and Marketing Operations to build reporting connecting spend to pipeline and revenue; ensure data quality across CRM and marketing systems

Pay and Benefits

Salary: USD 170,000 - 200,000 annually
Equity and Bonus:Equity
Perks:Learning BudgetPhone StipendParental LeavePaid LeaveWellness Stipend

Key Requirements

  • •5+ years of experience in marketing analytics or growth analytics
  • •Deep expertise in growth marketing measurement methodologies across the funnel
  • •Hands-on experience with Salesforce CRM and marketing data pipelines
  • •Familiarity with AI and machine learning concepts for marketing analytics (e.g., predictive modeling, anomaly detection)
  • •Strong proficiency in data visualization tools (e.g., Tableau or Looker) and SQL (Python or R is a plus)
Experience:5+ yearsMarketing analyticsGrowth analyticsMarketing measurementMarketing operations
Skills:CommunicationCross-functional collaboration
Languages:English
Tech Stack:AIMachine learningSalesforceTableauLookerMCISQLPythonRCRMA/B testingPredictive modelingAnomaly detectionAttribution modelingMedia mix modelingIncrementality testing

Company Brief

Ripple
Builds blockchain-based payment and liquidity infrastructure for financial institutions and enterprises. Its products support cross-border payments, crypto liquidity, and digital asset settlement.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: San Francisco, United States
Founded: 2012
WebsiteLinkedIn