Sr. Manager, Demand Generation Analytics & Performance

Salesforce
Seattle
Workplace: OnsiteFull timeUSD 143,400 - 216,900 annuallyFunction: Data Analytics & Business IntelligenceExperience: 6+ yearsSkills: ["Written communication","Verbal communication","Relationship-building","Influencing","Mentoring"]

Own the measurement, insights, and business review framework for digital demand generation across multiple Salesforce products and lines of business. Define recurring performance review rhythms, translate trends into executive-ready “so what” narratives, and synthesize cross-channel results. Build KPI/metric layers and guide scalable dashboards in Tableau (or similar), navigating data across Google Analytics (in Snowflake), Salesforce CRM objects, and paid media to ensure consistent, actionable measurement.

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FursaFursa
Salesforce
Salesforce
2 days ago

Sr. Manager, Demand Generation Analytics & Performance

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Last checked: 16 hours agoStatus: Live

Job Summary

Own the measurement, insights, and business review framework for digital demand generation across multiple Salesforce products and lines of business. Define recurring performance review rhythms, translate trends into executive-ready “so what” narratives, and synthesize cross-channel results. Build KPI/metric layers and guide scalable dashboards in Tableau (or similar), navigating data across Google Analytics (in Snowflake), Salesforce CRM objects, and paid media to ensure consistent, actionable measurement.
Location: Seattle
Workplace: Onsite
Employment Type: Full time
Job Function: Data Analytics & Business Intelligence
Seniority: Sr. Manager level

Key Responsibilities

  • •Define and maintain recurring business/performance review rhythms across demand gen channels spanning multiple Salesforce products and lines of business.
  • •Own analysis, trends, and executive narratives that translate performance into investment and prioritization recommendations.
  • •Synthesize cross-channel performance into a unified view of what’s working and where to invest next.
  • •Design measurement and metric layers for demand gen efficacy, including building new measures on existing data models.
  • •Guide dashboarding and monitoring needs in Tableau (or similar) and independently navigate/join data across Google Analytics (in Snowflake), Salesforce CRM objects, and paid media platforms to construct metrics.

Pay and Benefits

Salary: USD 143,400 - 216,900 annually
Perks:Health InsuranceDentalVisionPaid ParentalLife InsuranceDisability Insurance401k

Key Requirements

  • •6+ years of experience in marketing/demand gen analytics, business intelligence, or a highly quantitative field (ideally B2B SaaS/technology).
  • •Proven experience designing and evolving KPIs/metrics for digital marketing or demand generation programs.
  • •Strong SQL skills to independently query, join, and analyze large, complex datasets (e.g., Snowflake).
  • •Hands-on Tableau (or similar BI) fluency to define and guide scalable dashboards and monitoring.
  • •Deep familiarity with Salesforce CRM data architecture and core objects (Campaign, Lead, Contact, Account, Opportunity) to construct demand gen metrics.
Experience:6+ yearsB2B SaaSTechnologyMarketing analyticsDemand generation
Skills:Written communicationVerbal communicationRelationship-buildingInfluencingMentoring
Tech Stack:SQLSnowflakeTableauSalesforceCampaignLeadsContactsAccountsOpportunitiesGoogle AnalyticsDemandbasePaid media

Company Brief

Salesforce
Provides a leading cloud-based customer relationship management (CRM) platform with sales, service, marketing, analytics, and integration tools that empower businesses to manage customer relationships and digital transformation at scale.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1999
Glassdoor
Glassdoor: 4.1
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