Marketing Manager - Discover Card Products (Hybrid)

Discover Financial
Richmond, Chicago
Workplace: HybridFull timeUSD 138,100 - 157,700 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Collaboration","Communication","Relationship-building","Data-driven decision-making","Stakeholder influence"]

Drive acquisition marketing strategy for Discover card products by translating audience insights into multi-channel campaigns and always-on testing. Own integrated, national email/site/in-app initiatives focused on conversion and KPI lifts, while synthesizing research, trends, and competitive insights to shape recommendations. Partner with business analysis teams and cross-functional stakeholders, leveraging creative and marketing technology partners to scale tactics and optimize performance.

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Discover Financial
Discover Financial
1 day ago

Marketing Manager - Discover Card Products (Hybrid)

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Last checked: 10 hours agoStatus: Live

Job Summary

Drive acquisition marketing strategy for Discover card products by translating audience insights into multi-channel campaigns and always-on testing. Own integrated, national email/site/in-app initiatives focused on conversion and KPI lifts, while synthesizing research, trends, and competitive insights to shape recommendations. Partner with business analysis teams and cross-functional stakeholders, leveraging creative and marketing technology partners to scale tactics and optimize performance.
Location: Richmond, Chicago
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Oversee development and execution of integrated, multi-channel acquisition marketing campaigns on a national scale using always-on creative testing.
  • •Synthesize consumer research, marketing trends, competitive landscape, and macro factors to recommend strategies that improve marketing and business results.
  • •Partner with business analyst teams to understand total performance and identify opportunities to adjust marketing and testing strategies.
  • •Collaborate with cross-functional teams (business partners, creative, legal, compliance) to provide strategic and tactical thought partnership on product consideration and conversion.
  • •Build and scale marketing tactics with internal/external creative and marketing technology teams, and write briefs/test plans to optimize performance against KPIs across channels.

Pay and Benefits

Salary: USD 138,100 - 157,700 annually
Perks:Health Insurance

Key Requirements

  • •Bachelor’s Degree or Military Experience.
  • •At least 5 years of experience in product marketing or multi-channel digital marketing.
  • •At least 5 years of experience developing marketing test frameworks and driving optimization plans and strategy.
  • •At least 5 years of experience managing marketing intent, partnering with creative and channel teams, and developing strategies and briefs.
Experience:5+ yearsFinancial services
Education:Bachelor's
Skills:CollaborationCommunicationRelationship-buildingData-driven decision-makingStakeholder influence

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Discover Financial
Provides consumer banking products, credit cards, personal loans, and payment services through the Discover brand. It operates a major U.S. financial network and serves individuals and merchants with lending and digital payment solutions.
Industry: Retail Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 10M to 25M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Riverwoods, United States
Founded: 1985
WebsiteLinkedIn