Head of Backstage Marketing

Spotify
Toronto
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Leadership","Communication","Data-driven","Strategic thinking","Team-building"]

Senior marketing leader responsible for setting and driving the end-to-end marketing strategy for Spotify’s Backstage/SOE, building growth programs, leading digital acquisition, and aligning with Engineering, Product, and Sales to drive revenue and adoption for a B2B SaaS platform. This role leads a data-informed, high-performing team and shapes messaging for technical audiences in a fast-moving environment.

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FursaFursa
Spotify
Spotify
4 months ago

Head of Backstage Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Senior marketing leader responsible for setting and driving the end-to-end marketing strategy for Spotify’s Backstage/SOE, building growth programs, leading digital acquisition, and aligning with Engineering, Product, and Sales to drive revenue and adoption for a B2B SaaS platform. This role leads a data-informed, high-performing team and shapes messaging for technical audiences in a fast-moving environment.
Location: Toronto
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Set and drive the end-to-end marketing strategy for the SOE business across product marketing, growth, and brand
  • •Build and execute growth strategies that drive measurable revenue, adoption, and customer expansion
  • •Lead digital and paid acquisition programs targeting developers, engineering leaders, and enterprise buyers
  • •Define clear positioning and differentiated messaging for technical B2B audiences
  • •Partner closely with Engineering, Product, and Sales to align roadmap, go-to-market plans, and commercial priorities

Key Requirements

  • •10+ years of experience in B2B SaaS, growth marketing, or product marketing
  • •5+ years of experience leading and developing high-performing teams
  • •Experience marketing developer tools, infrastructure platforms, or technical SaaS products
  • •Understanding of engineering culture and ability to communicate with technical audiences
  • •Experience owning revenue or adoption targets with measurable business impact
Experience:10+ yearsB2B SaaSDeveloper toolsTechnical SaaS
Skills:LeadershipCommunicationData-drivenStrategic thinkingTeam-building
Languages:English

Company Brief

Spotify
Provides a music, podcast and audio streaming service offering on-demand access to millions of tracks and podcasts, personalized recommendations, and advertising and subscription-based tiers for listeners and creators worldwide.
Industry: Streaming Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Stockholm, Sweden
Founded: 2006
Glassdoor
Glassdoor: 4.1
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