Associate Manager, App & Loyalty

Reckitt
United States
Workplace: OnsiteFull timeUSD 113,000 - 169,000 annuallyFunction: Program & Project Management (PMO)Experience: 3-5 yearsEducation: bachelorsSkills: ["Communication","Leadership","Problem-solving","Data analysis","Backlog management"]

Associate Product Manager for Enfamil app and rewards, responsible for shaping the product roadmap, delivering app enhancements, and optimizing engagement through data-driven insights, AI-driven personalization, and a loyalty program. Works with cross-functional teams to drive KPI improvements, partnerships with SFMC, GA4, and CDP ecosystems, and ensure timely launches that grow user engagement and product sales.

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Reckitt
Reckitt
3 months ago

Associate Manager, App & Loyalty

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Last checked: 15 hours agoStatus: Live

Job Summary

Associate Product Manager for Enfamil app and rewards, responsible for shaping the product roadmap, delivering app enhancements, and optimizing engagement through data-driven insights, AI-driven personalization, and a loyalty program. Works with cross-functional teams to drive KPI improvements, partnerships with SFMC, GA4, and CDP ecosystems, and ensure timely launches that grow user engagement and product sales.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Program & Project Management (PMO)
Seniority: Manager level

Key Responsibilities

  • •Vision & Strategy Support: Partner with Product leaders to shape and execute the product roadmap for the mobile app and rewards program.
  • •App Experience & Feature Enhancements: Support development and deployment of new app features, maintain the backlog with design/development teams, and write clear business requirements and specs.
  • •Performance Analytics, AI & Optimization: Own reporting for KPIs (downloads, MAU/WAU, engagement, rewards redemption); use GA4, Firebase, and Snipp tools to monitor performance and identify optimization opportunities; collaborate with insights teams on deeper analytics; run A/B tests and personalize strategies.
  • •Push Notifications & Campaign Execution: Manage push notification streams via Salesforce Marketing Cloud; ensure timely, relevant messaging with CRM teams.
  • •Rewards Program Operations: Configure and maintain Enfamil Rewards using Snipp; manage prize catalog with vendors; oversee program budget, campaign planning, and data flow into CDP for targeting.

Pay and Benefits

Salary: USD 113,000 - 169,000 annually
Perks:Health Insurance401kParental LeaveLife InsuranceDentalVision

Key Requirements

  • •Bachelor’s degree in Marketing, Computer Science, or related field of study.
  • •3–5 years of relevant experience in mobile app product management and/or loyalty/rewards program management.
  • •Strong knowledge of web and app development capabilities, processes, technologies, vendors, and offerings.
  • •Experience working in loyalty marketing or customer rewards programs, particularly in digital or e-commerce environments.
  • •Hands-on experience with marketing automation platforms and CRM tools—Salesforce Marketing Cloud (SFMC) strongly preferred.
Experience:3-5 yearsFMCGConsumer HealthMobile appLoyalty/rewards
Education:Bachelor's
Skills:CommunicationLeadershipProblem-solvingData analysisBacklog management
Languages:English
Tech Stack:GA4FirebaseSnippSalesforce Marketing CloudSFMCCDPCRMAI

Company Brief

Reckitt
Global consumer goods company producing health, hygiene, and home products across well-known brands. Operates in multiple markets offering over-the-counter health, personal care, and household cleaning products to consumers worldwide.
Industry: FMCG
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Slough, United Kingdom
Founded: 1999
WebsiteLinkedIn