Reckitt

1 month ago

Associate Manager, App & Loyalty

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Associate Product Manager for Enfamil app and rewards, responsible for shaping the product roadmap, delivering app enhancements, and optimizing engagement through data-driven insights, AI-driven personalization, and a loyalty program. Works with cross-functional teams to drive KPI improvements, partnerships with SFMC, GA4, and CDP ecosystems, and ensure timely launches that grow user engagement and product sales.

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Program & Project Management (PMO)

Seniority: Manager level

Key Responsibilities

•Vision & Strategy Support: Partner with Product leaders to shape and execute the product roadmap for the mobile app and rewards program.
•App Experience & Feature Enhancements: Support development and deployment of new app features, maintain the backlog with design/development teams, and write clear business requirements and specs.
•Performance Analytics, AI & Optimization: Own reporting for KPIs (downloads, MAU/WAU, engagement, rewards redemption); use GA4, Firebase, and Snipp tools to monitor performance and identify optimization opportunities; collaborate with insights teams on deeper analytics; run A/B tests and personalize strategies.
•Push Notifications & Campaign Execution: Manage push notification streams via Salesforce Marketing Cloud; ensure timely, relevant messaging with CRM teams.
•Rewards Program Operations: Configure and maintain Enfamil Rewards using Snipp; manage prize catalog with vendors; oversee program budget, campaign planning, and data flow into CDP for targeting.

Pay and Benefits

Salary: USD 113,000 - 169,000 annually

Perks:Health Insurance401kParental LeaveLife InsuranceDentalVision

Key Requirements

•Bachelor’s degree in Marketing, Computer Science, or related field of study.
•3–5 years of relevant experience in mobile app product management and/or loyalty/rewards program management.
•Strong knowledge of web and app development capabilities, processes, technologies, vendors, and offerings.
•Experience working in loyalty marketing or customer rewards programs, particularly in digital or e-commerce environments.
•Hands-on experience with marketing automation platforms and CRM tools—Salesforce Marketing Cloud (SFMC) strongly preferred.

Experience:3-5 yearsFMCGConsumer HealthMobile appLoyalty/rewards

Education:Bachelor's

Skills:CommunicationLeadershipProblem-solvingData analysisBacklog management

Languages:English

Tech Stack:GA4FirebaseSnippSalesforce Marketing CloudSFMCCDPCRMAI

Company Brief

Reckitt

Global consumer goods company producing health, hygiene, and home products across well-known brands. Operates in multiple markets offering over-the-counter health, personal care, and household cleaning products to consumers worldwide.

Industry: FMCG

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Slough, United Kingdom

Founded: 1999

Website LinkedIn

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Reckitt

1 month ago

Associate Manager, App & Loyalty

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Program & Project Management (PMO)

Seniority: Manager level

Key Responsibilities

•Vision & Strategy Support: Partner with Product leaders to shape and execute the product roadmap for the mobile app and rewards program.
•App Experience & Feature Enhancements: Support development and deployment of new app features, maintain the backlog with design/development teams, and write clear business requirements and specs.
•Performance Analytics, AI & Optimization: Own reporting for KPIs (downloads, MAU/WAU, engagement, rewards redemption); use GA4, Firebase, and Snipp tools to monitor performance and identify optimization opportunities; collaborate with insights teams on deeper analytics; run A/B tests and personalize strategies.
•Push Notifications & Campaign Execution: Manage push notification streams via Salesforce Marketing Cloud; ensure timely, relevant messaging with CRM teams.
•Rewards Program Operations: Configure and maintain Enfamil Rewards using Snipp; manage prize catalog with vendors; oversee program budget, campaign planning, and data flow into CDP for targeting.

Pay and Benefits

Salary: USD 113,000 - 169,000 annually

Perks:Health Insurance401kParental LeaveLife InsuranceDentalVision

Key Requirements

•Bachelor’s degree in Marketing, Computer Science, or related field of study.
•3–5 years of relevant experience in mobile app product management and/or loyalty/rewards program management.
•Strong knowledge of web and app development capabilities, processes, technologies, vendors, and offerings.
•Experience working in loyalty marketing or customer rewards programs, particularly in digital or e-commerce environments.
•Hands-on experience with marketing automation platforms and CRM tools—Salesforce Marketing Cloud (SFMC) strongly preferred.

Experience:3-5 yearsFMCGConsumer HealthMobile appLoyalty/rewards

Education:Bachelor's

Skills:CommunicationLeadershipProblem-solvingData analysisBacklog management

Languages:English

Tech Stack:GA4FirebaseSnippSalesforce Marketing CloudSFMCCDPCRMAI

Company Brief

Reckitt

Industry: FMCG

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Slough, United Kingdom

Founded: 1999

Website LinkedIn