Product Marketing Manager, Japan Scaled Growth

TikTok
Tokyo
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Strategic thinking","Data-driven","Cross-functional influence","Communication","Commercial acumen"]

Own product marketing strategy and GTM execution for TikTok’s Japan ads products, partnering with agency sales and global product stakeholders to accelerate product penetration and adoption. Identify market opportunities, advertiser needs, and ecosystem trends, translating them into localized priorities, enablement materials, and activation plans. Drive revenue growth across acquisition, expansion, and retention, while supporting strategic agency accounts and scaling best practices across APAC.

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FursaFursa
TikTok
TikTok
1 month ago

Product Marketing Manager, Japan Scaled Growth

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Last checked: 19 hours agoStatus: Live

Job Summary

Own product marketing strategy and GTM execution for TikTok’s Japan ads products, partnering with agency sales and global product stakeholders to accelerate product penetration and adoption. Identify market opportunities, advertiser needs, and ecosystem trends, translating them into localized priorities, enablement materials, and activation plans. Drive revenue growth across acquisition, expansion, and retention, while supporting strategic agency accounts and scaling best practices across APAC.
Location: Tokyo
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead Japan regional product strategy, GTM planning, and growth initiatives for key advertising products.
  • •Identify market opportunities, advertiser needs, and ecosystem trends, translating them into localized GTM plans and product priorities.
  • •Drive product adoption, market penetration, and product-market fit through cross-functional execution and market insight.
  • •Own product enablement and market readiness, translating global/regional updates into localized narratives, materials, and activation plans.
  • •Support strategic agency accounts and scale best practices across APAC by turning learnings into playbooks and partner programs.

Key Requirements

  • •Extensive experience in media, digital advertising, or related industries in product marketing, strategy, agency, or account management roles.
  • •Experience driving product adoption and go-to-market execution across performance, lead generation, brand, creative, and measurement objectives.
  • •Cross-functional experience working with Sales, Product, and Operations teams to drive business outcomes.
  • •Strong analytical, communication, and presentation skills with a customer-oriented mindset and strong commercial acumen.
  • •Professional proficiency in both Japanese and English for stakeholder and customer communication in Japan and global markets.
Experience:MediaDigital advertisingProduct marketing
Skills:Strategic thinkingData-drivenCross-functional influenceCommunicationCommercial acumen
Languages:JapaneseEnglish

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn