PR Account Director

Burson
Sydney, New South Wales
Workplace: HybridFull timeFunction: Communications, PR & CommunityExperience: 8-10 yearsSkills: ["Client management","Stakeholder management","Leadership","Coaching","Communication","Storytelling"]

Lead clients and an account team in Burson’s Consumer & Brand practice, translating cultural signals into earned-first communications campaigns. Provide proactive counsel on brand and reputation challenges, manage media/social/influencer programs, and turn audience and cultural trends into ideas that win attention. Own budgets, forecasting, profitability, and resourcing, contribute to new business pitches, and guide teams through coaching, feedback, and an inclusive, high-performance culture.

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Burson
Burson
4 days ago

PR Account Director

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Job Summary

Lead clients and an account team in Burson’s Consumer & Brand practice, translating cultural signals into earned-first communications campaigns. Provide proactive counsel on brand and reputation challenges, manage media/social/influencer programs, and turn audience and cultural trends into ideas that win attention. Own budgets, forecasting, profitability, and resourcing, contribute to new business pitches, and guide teams through coaching, feedback, and an inclusive, high-performance culture.
Location: Sydney, New South Wales
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Director level

Key Responsibilities

  • •Build trusted relationships and act as a strategic partner to clients.
  • •Lead the development and delivery of integrated, earned-first communications campaigns.
  • •Provide proactive counsel on brand, reputation, and business challenges, spotting emerging opportunities and risks.
  • •Lead media, social, and influencer programs using relationships across channels; turn insights and cultural trends into earned ideas.
  • •Own planning, budgets, forecasting, profitability, resourcing, and contribute to new business pitches; lead, coach, and inspire the team.

Key Requirements

  • •Around 8–10 years’ experience in PR, communications or integrated marketing, ideally agency-side.
  • •A strong track record across consumer, lifestyle, FMCG, retail, or brand programs.
  • •A genuine cultural point of view, with fluency in social and influence and how ideas travel through media and creators.
  • •Exceptional client and stakeholder management skills, including experience leading and mentoring teams.
  • •Solid commercial understanding, including budgets and resourcing.
Experience:8-10 yearsPublic relationsCommunicationsIntegrated marketingAgency-sideConsumer brandsFMCGRetail
Skills:Client managementStakeholder managementLeadershipCoachingCommunicationStorytelling
Languages:English

Company Brief

Burson
Burson Global is a communications and public relations agency providing strategic PR, corporate communications, crisis management, media relations, and stakeholder engagement services to clients across industries to build reputation and manage public perception.
Industry: Professional Services
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