Paid Social Specialist

Xero
Auckland
Workplace: HybridFull timeFunction: Data Science & Machine LearningSkills: ["Communication","Collaboration","Analytical thinking","Data-driven decision-making","Continuous testing"]

Shape and execute full-funnel paid social strategies that connect small businesses, accountants, and bookkeepers to Xero’s platform. Plan, launch, and optimize campaigns across Meta, TikTok, Reddit, and LinkedIn using analytics and ad management tools. Manage budgets, audience targeting, and continuous A/B testing, turning performance data into actionable insights. Collaborate with data science and creative optimization specialists in a performance digital team.

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FursaFursa
Xero
Xero
3 days ago

Paid Social Specialist

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Last checked: 12 hours agoStatus: Live

Job Summary

Shape and execute full-funnel paid social strategies that connect small businesses, accountants, and bookkeepers to Xero’s platform. Plan, launch, and optimize campaigns across Meta, TikTok, Reddit, and LinkedIn using analytics and ad management tools. Manage budgets, audience targeting, and continuous A/B testing, turning performance data into actionable insights. Collaborate with data science and creative optimization specialists in a performance digital team.
Location: Auckland
Workplace: Hybrid
Employment Type: Full time
Job Function: Data Science & Machine Learning

Key Responsibilities

  • •Plan, launch, and optimize full-funnel paid social campaigns across Meta, TikTok, Reddit, and LinkedIn.
  • •Manage budget allocation, audience targeting, and campaign testing to drive measurable ROI.
  • •Execute a creative and audience testing roadmap with data science and creative optimization specialists.
  • •Use customer data platforms to build targeted audience segments and improve incrementality.
  • •Partner with media partners to identify growth opportunities, new products, and testing betas.

Key Requirements

  • •Hands-on experience planning, launching, and optimizing paid social campaigns in a digital performance or SaaS environment.
  • •Experience using ad management tools across channels such as LinkedIn, Meta, and TikTok to drive customer acquisition.
  • •Proven expertise in audience segmentation, budget management, and continuous A/B testing strategies.
  • •Strong analytical skills to evaluate campaign metrics, interpret performance data, and refine strategies.
  • •Ability to communicate and collaborate cross-functionally with data, creative, and partner marketing teams.
Experience:SaaSDigital performance
Skills:CommunicationCollaborationAnalytical thinkingData-driven decision-makingContinuous testing
Tech Stack:MetaTikTokRedditLinkedInA/B testingTracking solutionsCustomer data platformsAnalytics softwareMedia partner tools

Company Brief

Xero
Provides cloud-based accounting, payroll, and financial management software for small and medium-sized businesses, enabling invoicing, bank reconciliation, reporting, and integrations with third-party apps globally.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Wellington, New Zealand
Founded: 2006
WebsiteLinkedIn