Technical Product Manager - B2B Platform

Wati
Shenzhen
Workplace: OnsiteFull timeFunction: Product ManagementExperience: 8+ yearsSkills: ["Product judgment","Structured problem solving","Cross-functional collaboration","Customer empathy","Operating in a fast-moving environment"]

Build and scale product capabilities for B2B customer communication and sales workflows across Wati’s WhatsApp-first platform. Partner with customers, sales teams, and engineering to translate inbound inquiry handling, follow-ups, and deal conversion into messaging automation, CRM-like workflows, APIs, and integrations. Use data, experimentation, and customer insights to improve sales efficiency, response speed, and conversion—while exploring AI-driven conversation and workflow automation.

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FursaFursa
Wati
Wati
5 months ago

Technical Product Manager - B2B Platform

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Job Summary

Build and scale product capabilities for B2B customer communication and sales workflows across Wati’s WhatsApp-first platform. Partner with customers, sales teams, and engineering to translate inbound inquiry handling, follow-ups, and deal conversion into messaging automation, CRM-like workflows, APIs, and integrations. Use data, experimentation, and customer insights to improve sales efficiency, response speed, and conversion—while exploring AI-driven conversation and workflow automation.
Location: Shenzhen
Workplace: Onsite
Employment Type: Full time
Job Function: Product Management
Seniority: Sr. Manager level

Key Responsibilities

  • •Own product initiatives end-to-end, from problem discovery through delivery and iteration.
  • •Work with customers and sales teams to understand B2B workflows like inquiry handling, follow-ups, and deal conversion.
  • •Translate workflows into scalable product capabilities including messaging automation, CRM-like workflows, APIs, and integrations.
  • •Partner with engineering to design platform features supporting high-volume messaging and sales operations.
  • •Use data, experimentation, and customer insights to continuously improve product impact and explore AI automation for conversations and sales workflows.

Key Requirements

  • •8+ years of product management experience, with significant experience in B2B SaaS.
  • •Experience building products tied to sales workflows, CRM systems, customer communication platforms, or automation tools.
  • •Deep understanding of B2B sales processes, especially inquiry-driven sales and customer follow-up workflows.
  • •Ability to work with engineering and technical systems, including APIs, integrations, and platform capabilities.
  • •Experience translating real business problems from customers and go-to-market teams into product solutions.
Experience:8+ yearsB2B SaaSB2B salesCRM systemsCustomer communication platformsAutomation tools
Skills:Product judgmentStructured problem solvingCross-functional collaborationCustomer empathyOperating in a fast-moving environment
Tech Stack:APIsIntegrationsMessaging automationCRM-like workflowsAutomation workflowsAI

Company Brief

Wati
Provides a WhatsApp-based customer engagement platform that helps businesses manage sales, support, and marketing conversations in one shared inbox. The product includes automation, broadcasts, chatbots, and team collaboration tools for messaging-led workflows.
Industry: SaaS
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Hong Kong, Hong Kong
Founded: 2018
WebsiteLinkedIn